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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: sports marketing
Dec 22, 2017

In her 20 years with the San Francisco Giants, Annemarie Hastings helped craft one of the largest client relations programs for a Major League Baseball team front office. Hastings discusses how the Giants approached season ticket holders, renewals, and high-level client retention as well as building a strong brand through their front-line ambassadors at the ballpark and through their call staff. Hastings is quick to mention that "listening" is as much selling as anything, as well as build client passion for the brand. Twitter: @KCAnnemarie

Dec 18, 2017

As the president of NACMA for 2017-18, Ayo Taylor-Dixon comes on the podcast to present the 2020 strategic plan for the marketing arm of college athletics administration. Taylor-Dixon discusses how the organization has taken a deep-dive into understand what its membership want, both at convention as attendees and as non-attending members in their athletic departments. Taylor-Dixon talks about the role of networking and the power it has to help increase job opportunities by attending the annual NACDA convention. Twitter: @AyoTaylorDixon

Dec 14, 2017

Rick Horrow has a media sports business legacy that spans over two decades, along with a sports consultancy firm which has amassed a portfolio of clients ranging from major leagues to individual sports stars. Horrow discusses his approach to the industry, interviewing well-known and unknown front office personalities, and working with inside information without divulging everything to the viewing public. Horrow talks about the role of sports education since his days co-teaching a sports law class at his alma mater Harvard, and where sports business is headed in the next two decades. Twitter: @RickHorrow

Dec 4, 2017

The Vodafone Warriors may sit one of the rugby hotbeds of the world, but that doesn't mean that the National Rugby League team doesn't have to fight for attention, especially given that one of the top rugby squads internationally, The All-Blacks, is nearby. Glenn Critchley discusses the challenges for the Vodafone Warriors, which do not designate their brand with a city name, but instead a corporate sponsorship. Critchley shares his insight into making the brand successful off of the field, despite the on-field struggles of the squad. Twitter: @glenncritchley

Nov 23, 2017

Few NHL journeymen can claim to have an amazing second career like Kevin Westgarth, who won a Stanley Cup with the LA Kings and now transitioning to developing the game of hockey in China for the NHL with an eye on the 2022 Olympics. Westgarth talks about growing the game the right way in Asia along with how other countries are embracing the sport. Westgarth also talks about his role as an enforcer in the NHL and how that feature of the game is being phased out overall. Twitter: @KWesty19

Nov 20, 2017

Malcolm Bordelon represents a 20-year legacy with the San Jose Sharks (1993-2013) where the NHL franchise was one of the highest revenue drivers in all of professional hockey. Bordelon discusses his tenure with the club, which created waves in Silicon Valley and the tech industry, stemming from the birth of building naming rights to the secondary market. Bordelon chats about leaving the Sharks to work at various tech start-ups, then the Silicon Valley Business Journal and now as president of the Chula Vista Elite Athlete Training Center in San Diego. Twitter: @SVBizMalcolm

Nov 9, 2017

The international soccer community's interest in the Chinese Super League is growing and is bouyed by Wild East Football, the only English speaking website focused in China on the sport of soccer. Founding editor Cameron Wilson opens up the massive country of soccer-crazed fans, showcasing where the sport in within China and how far it can potentially go. Twitter: @CameronWEF

Oct 30, 2017

Mike Snee comes on the podcast to discuss the overall branding of College Hockey, as it expands from a northeast American sport to a national one, with more Midwest and West Coast athletic departments seeking new programming for men and women. Snee talks over some of the challenges that have faced the game of hockey at the college level in the past, as well as the opportunities. Twitter: @mikesnee218

Aug 24, 2017

Ken Gelman comes on the podcast to chat about the KASAI Elite Grappling Championships (“KASAI”), New York City’s premier competitive professional and amateur Jiu-Jitsu (BJJ) promotion. Gelman talks about how committed the organization is to hosting live events featuring the most talented male and female grapplers from around the globe. Gelman discusses the history of KASAI’s organization, including well-renowned names of Hollis Gracie and other athletes from the worlds of martial arts. Twitter: @kasaigrappling

Aug 21, 2017

Craig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how to create a brand mechanism that doesn't happen as one opportunity, but continues to grow with a long term strategy. Twitter: @UOPintens

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