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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: sports broadcasting
Mar 27, 2017

Dave Shore comes on the podcast to discuss the state of sports radio and sports play by play. Shore has over twenty years of experience in the field of sports broadcasting, including serving as program director for the top sports radio station in Detroit. Part of Shore's presence in Detroit was increasing the amount of local programming hours, and he talks about what makes a great on-air drive the phone calls and ratings. Shore talks about his four years as the play by play announcer for Texas Tech, where he also ran a Sirius XM show with legendary coach Bobby Knight, and how he broached controversial topics through his interview questions. Twitter: @Dave_Shore

Apr 4, 2016

Live sports remains one of the stallworths of terrestrial radio, specifically because they are less likely consumed as recorded content. As with call-in show sports talk, Jason Barrett says that the producer behind the scenes can play an important part of the development of a quality show that draws big listenership. Barrett uses his 20-year-plus experience to convey some of the ways in which a host, as well as a producer, can ensure a show's success for the long-term in a business where the margins and the opportunities are dwindling both on the local and national levels. Twitter: @SportsRadioPD

Sep 14, 2015

Live broadcasts are one of the many facets of how Chris Mycoskie helps promote the schools within the Southland Conference. Using his background in television as a sports director in Baton Rogue, Mycoskie has developed a skill set of bringing the action to the audience at home, whether that be through their cable boxes or digital streaming options. Mycoskie discusses the different variables in presenting a live broadcast, including when schools bid on hosting, but don't have the ability to make camera work and television production simple because of their physical locations. Mycoskie also talks about the time that he held back, purposefully, from exploiting the attendance of a famous athlete at a Southland Conference game, and why he believes that was the right call to make, under the circumstances. Twitter: @Mycoskie

Jul 25, 2013

 

The Canadian Broadcast Company’s Sports Division has delivered some of the best quality live entertainment in the world. Christopher Doyle oversees product development for CBC Sports, covering everything from Hockey Night In Canada to the Olympics to the CFL. Doyle discusses how broadcasting platforms have to achieve new activation for their sponsors to consumers who are now using digital means to access content. Doyle also talks about his role in creating the World Fishing Network and ensuring that fishing was presented 24/7 in order to deliver on that brand promise. Twitter: @ChrisDoyle

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