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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: communications
Jun 6, 2016

S.E.T. is a big component of how Danny Kambel runs not only his sports information department, but also his professional development in college athletics. Kambel describes how Strategic Engagement Teamwork is effective at helping both himself, as well as his colleagues, understand a betterment of embracing situations around them. Part of that overall vision comes from not only being a member of CoSIDA, but also of NACMA, where Kambel hones in on his marketing acumen. Kambel talks about some of his greatest challenges, and how working in a collegiate environment has helped him grow, especially when it comes to helping student athletes become graduates from the institutions he represents. Twitter: @DannyKambel

Jan 26, 2015

Justin Doherty has witnessed the growth of the Big Ten, NCAA and The University of Wisconsin during his 25 years in sports communication. Doherty talks about the transition from print media as the mainstay of journalism to now social media, where digital print rules the day. Doherty discusses some of the aspects of trying to determine what and who makes a journalist, and who should receive credentials for upcoming games. Doherty also covers several key reasons why social media can be a good thing, but also when covering breaking news or controversy, can place sports communication reactions into a tailspin. Doherty ends with talking about coaches on Twitter, and why several Wisconsin coaches, including Athletic Director Barry Alvarez, aren't on social media at all. Twitter: @JDatWisconsin

Dec 22, 2014

The world of public relations has been drastically altered by the advent of social media and blogs; it has allowed far more opportunities for someone to become a journalist, as well as transformed the role of the practitioner who is trying to get a solid, coherent message out on behalf of a team or athlete. Melinda Travis operates effectively within these new rules, discussing some of her thoughts on how to properly manage athlete messages for both personal and brand reasons through social media and other digital channels. Travis talks about her concerns about speculation over fact when responding to inquiry, and whether the rapid-fire demand for immediate information actually harms the public consumption of a story. Twitter: @Melinda_Travis

Sep 29, 2014

Jimmy Sanderson didn't start off his career with a doctorate, instead working 11 years for human resources management in the private sector. Now teaching at Clemson University, Sanderson weighs in on some of the biggest, current sports topics of the day, including the NFL Domestic Violence Policy and Roger Goodell, as well as Hope Solo and how Americans view female athletes overall. Sanderson also provides an interesting perspective on the issues facing young professionals who are both in college and have graduated, ranging from self-entitlement issues to lofty expectations by students. Twitter: @Jimmy_Sanderson

Aug 11, 2014

Brad Wurthman represents the new thinking model of sports marketing; strategic communications. It is about a global understanding of how each message is created, translated, and conveyed to the buying public. Wurthman talks about his time at the University of Cincinnati, where he has built his career from the ground up, as well as what he has learned along the way. Wurthman (a proud Canadian - as if there are any different kind), also chats about his time in the Canadian Football League, and what that experience did to help shape his career. Twitter: @Wurthman

Aug 1, 2014

Chloe Jeffers has worked in the international media for several years, and brings her knowledge to the podcast. Jeffers has worked primarily in Australian radio, with stints overseas in the United States and Caribbean. Jeffers talks about some of the differences of communication, as well as how it relates to building up a connection with the audience. A die-hard Australian Rules Football fan of the Hawthorne FC, Jeffers also brings examples of why fan membership is so important to Oceania's population, and how far they are willing to go in order to showcase their loyalty to one sports brand. Twitter: @ChloeHill44

Jun 20, 2014

Chris Yandle is the recipient of COSIDA's 2014 Rising Star Award, and with good reason. Yandle has helped bridge the gap between the old Sports Information era of press releases to the new one of digital communication. Yandle discusses some of the hot topics going on the sports communication field, as well as where the industry needs to head in the next few years. Twitter: @ChrisYandle

May 23, 2014

Greg Esposito grew up a Phoenix Suns fan, being one of the few people actually from the metro area to live there as an adult. Esposito shares his journeys, coming up as a media major in college, and building up his resume with several different ventures until he landed the dream job of working with the Phoenix Suns. Esposito talks about some of the various challenges of working in the digital space, especially when it comes to social media platforms and building a great content calendar. Twitter: @Espo

 

May 16, 2014

A communications expert with over 25 years of experience in terrestrial radio, Bob Cohen talks about some of the challenges facing those who are trying to develop a great corporate sponsorship campaign for a sports franchise using broadcasting rights. Cohen shares his enthusasm for the radio industry, after spending 20 years at Clear Channel Communications, one of the largest terrestrial radio owners in the United States. Cohen talks about his vision to combine different ways of ensuring that sponsorship activation happens between the client and the franchise, determining that what is necessary isn't just signage, but a real dialogue between the two. Twitter: @BCohenStrategy

Jun 11, 2013

 

Bill Robertson has initiated strategic communications plans for several sports teams and brings vast knowledge from his days as the head of public relations for four major league teams (Anaheim Ducks, Anaheim Angels, Minnesota Wild, Minnesota Timberwolves). Robertson discusses how going through the Disney Institute helped guide his career further, some of the issues with traditional and social media reach that teams deal with, and how communications departments push a brand further into the public eye.

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