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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: community relations
Apr 22, 2016

Every sports league in the United States should be vastly concerned about the elimination of physical activity hours in the nation's schools. It is not just a matter of obesity, but also of whether that lack of participation will eliminate the interest level and become a lost generation of fans. Christy Keswick isn't alone in trying to address the issue, but her company Good Sports has made strides toward helping Boston area children gain access to equipment, apparel and footwear in order to increase the opportunities available. Keswick presents a frank, utterly disturbing state of child physical education in schools, as well as after school programs, and shares some of the valuable lessons she's learned since becoming a parent herself on what the educational system may no longer be providing in terms of recess and physical activity in general. Twitter: @Ckeswick

Want to get involved with Good Sports as a volunteer or by helping donate equipment, apparel and footwear? www.goodsports.org

 

Jan 20, 2016

She managed to cross the "chasm" between college athletics and professional sports, serving in a high level for both, and lived to tell about it. Heather Martin shares her insight into what became her passion, which is sports community relations, and how she helped define the Detroit Pistons brand with the locals over the past five years. Martin talks about why the NBA transitioned to a big community relations output, and how it is helped increase not only awareness, but engagement, between the Pistons and the greater Detroit Community. Martin points out the dynamic differences between economic realities of Auburn Hills and downtown Detroit proper, and how the Pistons successfully navigated opportunities to ensure that their outreach was not viewed as opportunistic of real world problems. She also casually mentions a former title that she held, as manager of fan lifestyles. Twitter: @HevCollart

Jun 12, 2013

 

Player development within professional organizations has been a large component of Kathryn Jordan’s career since the early 1980s. This means finances, life skills, and community relations through player foundations to develop the individual player’s brand. Heading up her own company, KJordan Consulting, Jordan offers brand development, marketing, communications and non-profit management expertise to various organizations.

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