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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: November, 2013
Nov 29, 2013

 

Legacy brands, especially in the Southeastern Conference, can be a tough marketing venture for anyone seeking to relate new ideas into an older demographic. Daniel Nunes talks about the challenges and success of running one of the marketing departments a top level athletic program nationally, as well as trying to maintain both an environment for television and the in-game fan experience for 93,000 fans on a football gameday. Nunes discusses how the cultural language of Louisiana Creole French is mixed into the LSU marketing environment and creating an atmosphere around that language during Tiger events. Nunes details LSU’s efforts in drawing more student attendees to non-football events, such as basketball, in order to ensure that every program has the fan support it needs. Twitter: @DNunesLSU

Nov 28, 2013

 

Embry-Riddle, an NAIA aeronautics university athletic department in Florida has helped launch several careers of young professionals in the field of sports management. John Phillips serves as Associate Athletic Director of ER, talking about the role of the school in developing a great atmosphere for fans, student-athletes and becoming a working lab for those looking to grow while working in sports administration. Phillips discusses his side job, working as sportscaster for ER basketball games, as well as during Daytona’s Speed Week every February during the biggest event of the year for NASCAR. Twitter: @JP_Daytona

Nov 27, 2013

 

Australian Blair Hughes has performed several aspects of the fan experience model, both in sports and in music. Hughes talks about some of the crossover aspects of trying to achieve fan loyalty to the brand, discussing in detail his time as director fo the Brisbane Sounds, which produced over 50 events, five compilation albums with and featured over 100 artists. Hughes chats about his seven years as bar manager of the Gabba Sports Grounds in Woolloongabba, and some of the places where international sports have a short-fall in the fan experience realm compared to the United States. Twitter: @MrBlairHughes

Nov 25, 2013

 

Activation is the name of the game in corporate sponsorship. LaTrisha Reid has worked extensively in the field for the last 10 years, helping companies from musicians to motorcross exhibitions in the constant expansion of corporate sponsorship opportunities. Reid discusses her passion for developing great B2B, as well as some of the pitfalls that have caused companies to pull back from doing sponsorship with those asking. Twitter: @LkkinAndCompany

Nov 22, 2013

 

Cincinnati has become of an exciting epicenter of a digital ticketing start-up with international potential, that being Tixers.com. Founder Alex Burkhart details how the company started with the simple request of finding a reasonable way to trade unused season tickets into a full-fledged service that has now expanded to a small sample size of users. Burkhart discusses some of the ways in which Tixers.com is not StubHub, how buyers of local tickets in the Ohio area are gaining traction with the service, and what the future holds for the company. Twitter: @Tixers

Nov 20, 2013

 

Marketing and fan experience are discussed with Tim George, who has spent several years in the Big 12 with Texas Christian University and Oklahoma. Now at University of North Carolina Greensboro, George talks about the stark difference between a brand that has been created over several years and in UNCG’s case, a brand which has been initiated only twenty years prior. George details some of the challenges of drawing attendance in ACC country, as well as with smaller resources. George discusses the balancing act of life and work while also serving as a member of a senior athletic administration role. Twitter: @TBGBoro

Nov 18, 2013

 

The world of ticketing has changed over the last fifteen years. Fred Maglione has witnessed that change as head of New Era Tickets, along with his extensive experience with other ticket vendors. Maglione talks about how the customer service aspects haven’t changed even though the platforms have, taking it from store outlet models to online. Maglione discusses the aspect of service fees, whether they should be bundled into the promoter ticket prices, and how the paradigm of ticketing has continued to strengthen, even with secondary markets online. Twitter: @FredMaglione

Nov 15, 2013

 

The Asian markets, especially a massive country such as China, get categorized in a macro sense in the matter of sports business. Rob Mills helps break down each corner of Asia; Shanghai, Bejing, Hong Kong, India, Japan, and Korea are all discussed with intimate detail. As are the countries of Qatar, Australia, and Russia. Mills talks about some of the issues going on with global sports, how the English Premier League has found some backlash to their international touring initiatives, and how American college sports have an untapped potential to expand globally with games set in new marketplaces throughout the world. Twitter: @Millsyrob

Nov 13, 2013

 

A name change can do a lot of things for a minor league baseball club, but the Akron double-A affiliate of the Cleveland Indians caused a social media explosion when they changed their team nickname Oct. 29 from the Aeros to the RubberDucks. Director of Ticket Sales Brian Flenner talks about the name change, the impact on the community, the internal staff secrecy about the nickname, and the media attention that followed. Twitter: @Flenner1970

Nov 11, 2013

 

Dennis Kalina fully admits that it was easier to garner large donation asks while at men’s basketball powerhouse Gonzaga University as associate athletic director of external relations than Kalina’s new challenge as senior associate athletic director at Binghamton. But Kalina says that he is embracing his new experience, not only as a component of the Bearcats’ senior management team, but also focus on spearheading the department’s fundraising, marketing and ticketing campaigns. Kalina talks about the dynamics of how the paradigm changed toward marketing and ticket selling for college campuses, as well as how his experiences have helped guide him along a path toward becoming a candidate for an athletic director position down the road. Twitter: @DennisKalina

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