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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: November, 2013
Nov 8, 2013

 

Part of the modern athlete’s image is that of the social interaction on various media platforms. That’s where Steve Dao and his company, Dynamic Sports Media, can help examine each athlete’s branding and work build it into a larger concept of community image. Dao talks about some of the nightmare scenarios of social media’s influence on branding, but also provides advice on avoiding a false athlete narrative in order to avoid controversy, because it lacks the athlete’s genuine character. Dao discusses how Dynamic Sports Media can help clients and athletes navigate the water of sponsorship alignment in order to ensure a cohesive teamwork focused on the right objectives. Twitter: @Steve_Dao

Nov 6, 2013

 

C. Ryan Shelton has been able to successfully operate in both the world of minor league hockey and that of minor league baseball. Shelton talks about his experiences in developing great fan experiences, understand the nuances of customer service, and how he continues to trust with season ticket holders. Shelton expands on the idea of sports sales, talking about his 1-on-1 prospect engagement strategy at the ballpark with a high success ratio. Twitter: @CRyanShelton

Nov 4, 2013

 

The role of NCAA compliance is often misunderstood by the public and sometimes, even those overseen by rules education. Brian Blair talks about his guidance with coaches and administrators to ensure that compliance works for both the athletic department staff as a whole as well as student athletes. Blair discusses how the perception of student-athlete awareness of athletic department issues is presented through SAAC, as well as his own experiences as a student athlete at Wofford. All while wearing a nice bowtie. Twitter: @BToTheBlair

Nov 1, 2013

 

Kevin McNamee has over thirty-five years of experience as a Division-I administrator as well as a coach of swimming and diving. McNamee talks about how his coaching days helped develop his administrative role with St. Bonaventure for 17 years, then moving to George Mason for the last 19 years, overseeing of some of the more detailed aspects of the department. McNamee discusses various points on how to conduct proper business operations, event management, as well as sports programming, along George Mason’s magical men’s basketball ride in 2006 through the NCAA Tournament to the Final Four. Twitter: @KWMcNamee

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