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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: January, 2013
Jan 31, 2013

Chris Thompson is one of the premier sports information directors in the northwest. Known by everyone in sports communication in the Puget Sound Region, Thompson has experience at every division of NCAA & NAIA athletics. Thompson sits down to talk about his tenure at the University of Puget Sound, an NCAA DIII where he managed every sport's marketing & communication while also earning a master's degree at Seattle University and what led Thompson to the decision to focus more on his health, wellness and family. Thompson also discusses his role at The Evergreen State College where the staff "embraces the weird" and as sports information director of the NAIA Cascade Collegiate Conference.

A companion to this episode is a minicast available to premium subscribers with Thompson, where he discusses how to find "good stories."

Jan 30, 2013

Pat O'Conner presented a revolutionary plan for minor league baseball's 160 teams at the 2012 Baseball Winter Meetings. Dubbed "Project Brand," the mandate aims to change how all of the teams market themselves nationally to 5-10 corporate sponsors. O'Conner talks about some of the goals of Project Brand, of how it will effect each team's marketing, revenue streams, and his belief in the "power of one." O'Conner discusses the role of the Player Development Contract Agreement with Major League Baseball which lasts until 2020 in why Project Brand is key to implement within the next year as well as how both MiLB and each minor league team will have to work together continuously to put forth the best possible activation for any corporate sponsor sold.

Jan 29, 2013

 

One of the top baseball sales minds in the country is Andrew Silverman. He’s been with four different professional teams; Director of Tickets with the Anaheim Angels; Vice President with the Columbus Blue Jackets; Executive Vice President with the Texas Rangers; and now Senior Vice President of Sales & Service with the Miami Marlins. Silverman knows the ticket game well, discussing dynamic pricing, season & packages sales, smaller ballparks of the future and gives his thoughts on the secondary market, which he sees as the biggest challenge to professional teams.

 

Jan 28, 2013

Scott Frasnelly is responsible for the ECHL's new corporate sponsorship agreements and attempts at continually branding itself as the premier AA hockey league in the country. Frasnelly oversees the ECHL's 23 teams, examining how to help each sales staff maximize growth in their marketplace. Frasnelly understands intimately what each team's sales staff is going through, a former member of three of the team's sales staff, rising up to CEO of the San Francisco Bulls prior to joining the league office. Frasnelly talks candidly about the state of the league, where it needs to go, and how corporate sponsorship revenue has changed for all sports teams following the 2008 economic crash.

A companion to this episode is a minicast, available to premium subscribers, where Frasnelly speaks about developing "Marketing Plans" for teams.

Jan 26, 2013

Sheldon Arsenault is a seven-year veteran of hockey administration, hiring a new sales staff at the WHL's Vancouver Giants as well as implementing several strategies for success. Arsenault eliminates some of the mythos about the Canadian hockey fan, especially the idea that it doesn't take much to get fans in the building up in the Great White North. Arsenault talks about the Giants' marketing strategies, especially growing a fan base even when its not a winning season.

Jan 25, 2013

 

Jeff Higgins talks about UNLV athletics broadscope through the lens of a marketer, especially how the college basketball & football competes on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school sell its product with an entertainment center of free tickets and multi-million dollar marketing budgets? Higgins discusses his time as an NCAA compliance investigator as well as working as a criminal defense attorney for five years, including Death Penalty cases.

Jan 23, 2013

Robert Kingston oversees ticket services for the Sacramento Kings, focusing on sales, customer service and relationships. With Maloof Sports & Entertainment for the past 7 years, Kingston talks about how to keep fans around after the first initial purchase, what NBA teams look for in terms of new prospecting of potential customers, and the development of a sales staff from top to bottom. Kingston discusses identification traits in both customers and complainers, fostering one while not enabling the other.

A companion minicast to this is available exclusively to premium members on the iOS app (available in the Apple App Store). The minicast focuses on "Retention Tips" for sales staff looking to keep customers long term.

Jan 21, 2013

Ryan Flynn has been the CEO of Baseball New Zealand since 2011 after a 5 year stint as the Director of Guam Baseball Federation.  Flynn considers the New Zealand program to be one of the fastest growing in the world, there are some credentials to back up that claim. New Zealand has 3 players under contact by MLB teams, was invited to the World Baseball Classic qualifiers in Nov. 2012 and has an IBAF World Ranking of 29. New Zealand's history with baseball goes back to 1888 when Albert Spaulding hosted exhibitions in Auckland during his Asian tour. A firm believer that it can take hold in New Zealand as a hotbed for MLB talent development, Flynn talks politics, program building, Major League Baseball’s involvement, and promoting the game in general. @NZBaseball

Jan 18, 2013

Mike Gordon offers up various strategies of how the Wolves have positioned themselves in the major market of Chicago. The Wolves have the metropolitan area to itself while the NHL's Blackhawks are on strike, but Gordon thinks that's not a good thing, especially long term. Gordon talks about how the team markets itself, trying to make itself "cool" to the younger population, without spending into oblivion on premium giveaways, as well as consciously keeping the play on the ice from being hindered by group or promotional activities. Gordon discusses the issues surrounding how the Wolves' price point of $9 has led to its success, especially in selling out $50 glass seats.

A companion to this podcast is "Menu Item Design" which is available to all premium app subscribers by downloading the free iOS/Android podcast App.

Jan 16, 2013

Jason Martin has been at the forefront of out-bound ticket sales at major universities since joining Ohio State in 2008. Martin's leadership oversaw the building & subsequent leading of a brand new outbound ticket sales department (from the ground up). While other university athletic departments contract out their ticket sales to third party companies, The Ohio State's model has focused on non-football sales, earning $125k in its first year to over $1 million in year 4. Martin talks ticket sales, building a staff, customer service and serving every sport that the Buckeye sells admission to.

 

A companion to this podcast is "Defeating Campus Roadblocks" which is available to premium subscribers who download the FREE iOS/Android App (available in the smart phone/tablet marketplaces).

 

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