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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: information technology
Feb 16, 2017

Tod Caflisch has had an amazing year on the job in Minnesota, bringing U.S. Bank Stadium online, as well as ensuring that a variety of new events have gone off without a hitch while implementing a new DAS and WiFi system. Caflisch talks about his experience at getting everyone in the facility on board, including the marketing team, in order to think broader about what usage will be the top priority for the fans attending the games. Caflisch also discusses his past working for NBA and NHL arenas. Twitter: @TCaflisch

Jul 27, 2015

Jim Rushton has got a special shorthand when talking sports business. Rushton has served in sports business for over 20 years, including CRO of the Miami Dolphins and VP of Sales Sports Radio WEEI, including Boston Red Sox, Boston Celtics, and New England Patriots Monday. Now, Rushton is bringing forth an evangelism of connection with IBM, from the stadium to the fan, in a way that is set to revolutionize the industry. This doesn't just mean getting another digital advertisement. This means enhancing the stadium experience for a fan altogether. Rushton talks about the changes going on internally throughout the sports industry, how the inside sales model of calling fans for tickets is giving way to a connected one to ensuring additional touchpoints throughout the lifetime membership between the fan and team. Rushton shares his thoughts on one of the more telling things he heard at the 2015 SBJ Ticketing Symposium in Santa Clara in early June, and how it reinforced some of the things he's talking about today. Twitter: @Jim_Rushton

Sep 26, 2014

Old school technology such as beaconing has become some of the hottest new trending sports revenue drivers used in college athletics and professional sports. Signal 360's Alex Bell explains how beaconing works, and with the advent of the smartphone, how it is becoming the quickest way to deliver localized content to sports patrons in the facility. Bell discusses some of the ethical challenges of beaconing, such as data collection and information gathering, as well as how to ensure that the practice is widely used in the correct manner. Everything is now being centered on how a customer interacts within specific locations, and its is a topic that will help change the face of sports technology over the next three-to-five years. Twitter: @Signal360

Mar 7, 2014

 

Mike Evenson relates back to his time as the Director of Ticket Operations at the University of Oregon, as well as working at the University of Wisconsin’s ticket office, to how he judges good vendor relations while overseeing Audience View Ticketing’s customer service model. Evenson talks about the ticketing landscape, some of the factors which matter to the customer when buying online, as well as some of the technology that will likely hit the market in the next few years. Twitter: @MikeEvenson

 

Feb 28, 2014

 

As smart phone applications become a mainstay for the fan’s experience in a sports stadium or arena, Jamie Nelson believes his company has created a hallmark to enhance one of the largest components within that ecosystem: Concessions. Nelson’s company, VenueMenu, provides an app that users can download and order concessions brought right to their seats. Nelson discusses the several topics surrounding the app’s ability; whether it be WiFi capacity within the stadium, logistical concerns of food deliverability or the amount of data that venue operators receive back on each order. This episode is meant to be a deep look into the operational and cohesive aspects of app implementation and to show whether or not smart phone apps ideas are ready for primetime usage in stadiums throughout the world. Twitter: @VenueMenuApp

 

May 8, 2013

 

The ticket sales platform game is changing, and Evento is one of the products which may help change how fans purchase online tickets in the next few years. Half a world away in Tel Aviv, Israel, Evento Founder Ophir Zardok discusses how his product works on Facebook, allowing fans to select tickets right next to their friend’s seats, as well as place purchase announcements on the buyer’s Facebook Timeline. This type of technology works across other platforms, including collaboratively with existing rights holders' ticket agencies, and could change the face of ticketing technology forever. Zardok finishes the episode with a discussion of his charity work, attempting to bring both Israeli and Palestinian children together under the umbrella of sport. Twitter: @ZOphir

Apr 27, 2013

 

Analytics is the name of the game, and Winthrop Intelligence (WIN AD) is starting to change that game, especially when it comes to athletic department hiring for coaches and top administrators. WIN AD Director of Sales Kevin Barefoot talks about the concerns of hiring administrators, working through the data streams of contractual obligations in terms of scheduling and large guarantee games, and what the future holds for business analytics in the college sports ranks.

Apr 24, 2013

 

If you’ve logged onto a team website, tried to buy tickets and witnessed as beautifully rendered map of the arena, chances are, you’ve used Mike McAdam’s work. Head of Business Development at IOMEDIA, McAdams talks about some of the new ways that patrons are interacting with the team, and how having new online features can result in large revenue streams emerging overnight. McAdams talks about his time in the MLS, as well as how the fundamental understanding of selling tickets with a franchise has helped foster growth in IOMEDIA’s application process from vendor to end user. Twitter; @McAdams18

Apr 21, 2013

 

The WiFi landscape of stadium technology is so confusing that most people, including Troy, don’t really have a good grasp of it. That’s why InSource’s David Black agreed to be a guest in order to help explain it in laymen’s terms. InSource has been responsible for several major WiFi projects, including the 5,000-seat Lakewood Church and the 40,000-seat, $105 million University of Houston Football Stadium set to open in 2014. Black talks through several of the capacity issues, especially with enterprise data, because it takes a lot to get one small text message from point A to point B. Twitter: @InSourceTech

Mar 13, 2013

 

Christine Stoffel is at the forefront of founding & developing the premier information technology conference in the country for professional teams and college athletic departments. The SEAT Conference has already gained a reputation for engaging IT professionals, working through various issues, as dynamic pricing, WiFi and other technology transform the fan experience at the ballpark.

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