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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Group Sales
Mar 11, 2024

Kathy Burrows has been a guest and friend of the podcast for over a decade. So its fitting that she be the first guest since 2019, when the podcast was last updated. Things have changed in the industry, for the better, as the phone crusher model seems to be dead or dying. Kathy talks about what she has learned, especially by asking those buyers what is being done right or wrong to sell them, and how she has incorporated critical thinking leadership training into her sales model for upper management.

Jul 4, 2013

 

Jason Taylor loves to talk his passion, which is group sales. Rebooting the Jacksonville Sharks’ group sales efforts for the Arena Football League team, Taylor talks about why group sales matter, and how to increase those 20 ticket group buys into a 200 tickets group buy.  Taylor talks about his original break in sports with the New Jersey Nets organization as part of the inside sales unit, then his time at Muncie as part of PMI College’s out-bound efforts at Ball State University.

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