Dave Brooks has shook up the music industry with his new digital magazine, Amplify, which covers its topics like a newspaper beat. As the former editor of Venues Today, Brooks knows how to develop sources and cover the industry from all angles, something that he believes the music industry isn't necessarily always comfortable with. Brooks talks about several of his key stories that have gone viral, capturing industry attention since Amplify went live in August 2014, and where he envisions the digital publication to be headed in a few short years. Twitter: @RealDaveBrooks
If there is one challenge that Mark Gazdik faces daily at Wright State, its that marketing to fans is harder because of the crowded sports field within a 100 mile radius. This isn't just a marketing issue either, as it deals with both ticket sales and corporate sponsorships. Gazdik shares his insights on attacking those challenges head-on, as well as increasing revenues at the four athletic departments that he's been a part of. Twitter: @MarkGazdik
Data collection is an imperfect science, especially when the franchise doesn't know what its actually looking for within the information it collects. Repucom's VP Scott Horowitz discusses some of the issues with data and discovering insights within them, breaking apart those silly industry buzzwords to describe analytics, and instead examining exactly what is important when it comes to revenue generation. Horowitz shares his views on why different market segments are important to a sports franchise, even if the standard fan doesn't recognize them, and how each system moves forward to building revenue for the franchise as a whole.
If you want to dissect the role of a social media coordinator in news and sports down to its core, you want to talk to Kathryn Przybyla, who has served in both capacities with stints at CNN, The Buffalo News, the Buffalo Sabres and now the Brooklyn Nets. Przybyla talks about the various ways in which a digital message can align impact for fans, as well as how to ensure that it retains the voice of the organization. Przybyla also discusses how the Nets' international fans help drive attention to social media content creation for platforms used overseas, and how to build the optimum amount of information for each fan. Twitter: @katprz
With 400 episodes of the Tao of Sports in the books, its only fitting to have on Brian Wickstrom, who is quickly gaining a leadership factor in the NCAA after his second athletic director stint at a Division-I institution. Wickstrom discusses his motivation and goals when coming into a new situation, how to handle both legacy employees as well as new ones, and ways to ensure that he is doing due-diligence by the institution in his decisions. Wickstrom covers the new challenges of revenue generation that athletic directors have had to face for the first time ever in that seat, as well as some of the ways to ensure career growth for the department's employees. Twitter: @ULM_AD
Ken Myers has presented a credible solution to helping expand the MMA community, through the Fightmatch App. Myers explains his reasons behind the app's creation, as well as how it can help extend both the ability for fighters to find credible fights, as well as the promoters to know who should be fighting. Twitter: @KenneyMyers
Eric Fernandez operates as the managing partner of PCG Digital, focusing his efforts of SportsDesk Media, which may actually revolutionize how data analytics are brought into a franchise. Fernandez talks about the role of analytics, as well as how it can help franchises seek further sponsorship opportunities by capturing fan buying habits. Twitter: @SportsDeskMedia
In business communications, the world of CRM and analytics collide. Phil Prombo provides this expertise for both the Chicagoland business world and the Chicago White Sox, explaining how each component works together to generate higher revenue leads for sales offices in both industries. Prombo discusses the nuances of what types of data work best to help a sales office grow their CRM, as well as how to determine whether there is a good analysis of revenue generation and sales initiatives overall. Twitter: @PhilPrombo
Where the primary and secondary markets intersect, there is a place for Jared Cutler, who has been on both sides of the fence. First with the NBA's Team Business & Operations (TeamBo) and then with DTI. Cutler shows respect for both worlds, and discusses how both should be working in tandem to generate revenue, instead of working apart. Not that he thinks it will happen anytime soon on a universal level. Cutler mentions several of the issues that plague both the primary market's understanding of the secondary, as well as how the secondary market's brokers tend not to do themselves many favors in the eyes of franchise executives on the primary side. It is a philosophical debate on how to build revenue streams, as well as distribution alternatives to traditional sports selling tactics.
The world of strategic sports sponsorship consulting is examined with one of the premier experts in the game: Tim McGhee. He has worked with some of the largest sports franchises and sponsorship clients in the world, and provides his knowledge throughout the podcast. McGhee helps undercover, beyond the numbers, the responsibilities of the franchise and the sponsor when it comes to activation principles, as well as how sponsors fail themselves by not knowing what they specifically want. McGhee talks about some of the largest issues surrounding sponsorship revenue streams, and whether massive cable deals have made corporations equal partners with sports franchises. Twitter: @TPMcGhee