The Ticket Fairy is a different concept in the world of ticket sales, and may be more of a group sales advocate in created a true crowd builder for a sporting event. Ritesh Patel explains how The Ticket Fairy's humble beginnings were formed when he was attempting to promote live events, only to find that drawing a crowd was harder than it looked. Patel talks about The Ticket Fairy's key concept, actually rewarding ticket buyers with a reimbursement of their ticket value as they bring more of their friends and colleagues into purchasing for the same event. Patel shares his knowledge of how the ticket and promotion industry is changing, and how some of the old methods of creating a crowd are quickly dying off for a more improved concept in the Ticket Fairy. Twitter: @PurpleLight
Racing has grown from a Post-War activity into a booming, multi-billion dollar economic engine that has more Fortune 500 companies affiliated with it than any other sport throughout the world. Tim Frost, publisher of the National Speedway Directory, provides perspective on how the world of racing has grown up since the 1950s-1960s popularity boom, as well as some of its growing pains during the 1990s-2000s. Frost shares his viewpoint on the value of membership within the racing community, and how a lot of the ways that racing has developed a core relationship with its fanbase. Frost talks about some of the factors involved in how racing has established a foothold on specific areas, as well as the complication of learning how to draw a crowd effectively through marketing.
In the world of the Southeastern Conference, everything can be placed under a microscope. No one knows this better than Chris Freet, who laments the fact that during the first Arkansas home game of the 2015 season, the game script went long and UA didn't do "The Hog Call." Freet discusses some of the ways that he has helped try to improve the UA brand, especially with the student body, in order to make the student section into a more exciting atmosphere. Freet talks about the implementation of the student skyboxes, and how that has help increased the perception by the students using that area during games. Freet also shares his thoughts on becoming an industry leader for multiple organizations, and how that improves his ability to help UA become greater through his professional development. Twitter: @ChrisFreet
Jayme Lamm represents the new age of journalism, where freelance has become the standard, and writing for various publications instead of one is the norm. Lamm discusses how she approaches her story development, as well as handles the day-to-day rigors of establishing enough funds to get by, along with created sponsored content. Lamm shares her thoughts on establishing journalistic integrity, ensuring that her credibility cannot be questioned, and along with switching her voice to fit the publication that she is writing for. Lamm talks about her latest reporting adventure, attending Populous' blogger day at the renovated Kyle Field on the campus of Texas A&M as well as some of the features of the new construction. Twitter: @JaymeLamm
Part of Rob Kelly's watch over the Notre Dame ticket office is looking out for multiple instances of fraud, some of it coming from sophisticated runs by organized crime in Chicago. Kelly describes some of the steps that he has to undertake in order to ensure protection of the Notre Dame brand, as well as achieve clean entry for patrons to games. Sometimes, this means that there are fans going to Notre Dame Stadium who are out large amounts of cash because they purchased from a scam artist. Kelly talks about various issues that stem from helping sell the Notre Dame brand, including the massive consecutive games sell-out streak for football, as well as developing a holistic pricing mechanism that works efficiently with transparency to the consumer. Kelly also presents his thoughts on why ticketing is a trade, and something that is highly valuable as an apprenticeship. Twitter: @RobMKelly
Founding TickPick in 2011, Brett Goldberg discovered a secondary market ripe with opportunity to aggregate ticket listings. Goldberg discusses his beginnings in Wall Street finance, as well as forming a private company that has yet to go after mega seed funding. As a no-buyer fee site, Goldberg talks about how each broker engages with the secondary, prices their product, and how the consumer can feel safe while purchasing the product through the channels. Not all resales are always admirable, and Goldberg tackles the challenge of the Pope's visit to the United States, as well as the impact that carrying those tickets would have on TickPick - the company chooses not to list such resales. Goldberg also talks about his vision of increasing the opportunities for the secondary market, as well as ensuring that the Super Bowl issues in 2015 do not resurface again in the future by only segmenting and working with admirable brokers who fulfilled all of their orders during that troublesome time. Twitter: @iTickPick
The definitive component to any revenue stream is R.O.I. and Dave Wakeman loves chatting about that three letter acronym. Wakeman talks about his history of looking at sports business R.O.I., especially his time at being a ticket broker, where he moved a ton of inventory (over $10 million), yet the astonishment of how limited the industry is at adaptation. Wakeman discusses his theories on how to help improve inefficiencies, especially in sales, and why social selling is only component of increasing the amount of ticket sales revenue opportunities for a franchise. Twitter: @DavidWakeman
Dr. Andrew Zimbalist has managed to be at the forefront of several sports stories when they get to the economics sector, especially when it comes to stadiums and arenas being financed by taxpayer dollars. Zimbalist's latest book, Circus Maximus, focuses in on the plight that is the I.O.C.'s Olympic Games and FIFA's World Cup. Zimbalist shares his knowledge of the terrible deals that nations and various U.S. cities have crafted over the years in order to attract a rampant, out-of-control stadia financing plan, many times for facilities that are never used again after their 17-20 days of initial operation for either the Games or World Cup. Zimbalist talks about the issues current stadia financing plans in the United States, which he states have improved over the deals of the past, and how minor league facilities are typically better deals for municipalities overall because of the revenues generated.
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Jane Kleinberger has seen the advent of ticketing from a computerized card system to a fully enhanced database, donor management, guest management as well as highly complex ticket delivery system with both online and mobile technology patron pass. Yes, she's been at it a while, over 35 years with a company that originated as Paciolan and became the dominant ticket system in college athletics, now rebranded as Spectra Ticketing. Kleinberger shares her thoughts on the history of ticketing from the 1980s moving forward, covering not only the technological advances but also the new attitudes toward the ticket side of the industry. Kleinberger talks about the relationship building that she has been a part of, spanning over three decades from former Texas A&M Athletic Director Bill Byrne during his origins at San Diego State to Byrne's son, Athletic Director Greg Byrne at the University of Arizona. Kleinberger also discusses her passion for trying to help athletic departments find the right people for their ticket office, as well as some of the issues facing women especially getting into the field and moving up through the ranks to positions of power. Twitter: @KleinbergerJane
As Todd Rahr steps down from his 12-year positon at the top of the Boise Hawks Single-A baseball team, he comes on the podcast to share his thoughts on the industry. Not all of them are good ones, especially when it comes to the question of whether fans are consuming a sports product, or just an entertainment product. Rahr speaks on the idea of "gifting" fans with Bobbleheads, discounts on concessions and where the focus on the selling of season tickets, mini-plans or group tickets. Rahr gives his impression on the Boise Hawks' decision in 2015 to drop all play-by-play radio broadcasts entirely, and whether that decision could be costly toward building fans down the road. In a stadium of 3,500 where there are only 38 total regular season games, Rahr presents several issues that come from selling out in limited capacity. Twitter: @ToddRahr