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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 16, 2018

Zach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not only fresh ideas, but also ways to help implement those ideas beyond the presentation stage with traditionalists in a group. Twitter: @Zach_Dayton

Apr 9, 2018

Fresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise's brand, and how she was able to enhance it through merchandise, ticket sales and concessions. Jones discusses how the presence of the mascot, along with a sidekick, helped boost the Knights' community efforts as well as shaping the overall food & beverage experience for the fans by bringing it all in-house. Twitter: @HollyMarieJones

Apr 5, 2018

Back in 2010, if Dominic Laico had been able to get his work done for a secondary market reseller on time, the entire resale market would have never been revolutionized. Laico would launch AutoProcessor in 2011, with the set goal of mass uploading e-tickets to all secondary distribution channels at once. Laico compares notes on what the market was before and after his company was formed, as well as some of the issues that have created consumer frustration today, including short-selling. Laico may not be very recognizable even at industry functions, but he has had a major impact on how the primary and secondary markets interact.

Apr 2, 2018

Glenn Wong has had a continual front-row seat to the evolving world of sports law education, citing his enrollment in one of the first sports-focused legal classes in the country. After a long tenure at U-Mass, Wong is helping broaden the sports legal education on the west coast at Arizona State University. Wong discusses various components of sports law; from NCAA issues and FBI probes to potential labor collusion. Twitter: @WongSportsLaw

Mar 29, 2018

The biggest dog in the fight is sometimes a little yapper. That's what El Paso Chihuahuas' general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across the country. Taylor talks about perception versus reality with the El Paso, Texas/Juarez, Mexico marketplace, as well as how the El Paso Chihuahuas' mascot is the biggest ambassador of the team in the greater community. Taylor specifically mentions his advocacy against discounted or free tickets, pushing for group sales over even season tickets, as well as how the Bowling Green Hot Rods became a top group sales effort with a small county population. Twitter: @BTinEP

Mar 26, 2018

Since 2012, Alicia Jessop has had one of the premiere sports legal blogs called Ruling Sports. Jessop has parlayed that platform into a full-fledged website, as well as a career change from a practicing assistant city attorney to an assistant professor at the University of Miami and Pepperdine University. Jessop discusses her path, as well as provides insight into various aspects of sport law, especially on how it impacts cultural norms and society as a whole. Twitter: @RulingSports

Mar 22, 2018

David Crawford is one of the top industry advocates for the game of Floorball, which is fast becoming one of newest off-season training options and intramural sports in the world. Crawford shares his story of how he first engaged with the sport of Floorball, and quickly because one of its staunchest promoters. Crawford talks about launching his own business, Floorball Guru, LLC, and some of the new endeavors it has allowed him to do. Twitter: @FloorballGuru

Mar 19, 2018

Mackie Feierstein doesn't have the ability to focus on a single successful sport, because the University of Miami athletic department has several winning programs to sell. Feierstein talks about serving several masters, including men's basketball and football, as well as picking up prospects between both. Feierstein discusses the issue of playing in an NFL stadium, with a heavy-premium focus, and how he trains his staff to work toward selling out the house. Twitter: @MackieFire

Mar 15, 2018

Harris Peskin works for the leading esports law firm in the world, ESG Law. Peskin talks about representing various ownership groups and teams in leagues throughout esports, and how that shakes out as the landscape begins to solidify from a wild west atmosphere into a structured tier system. Peskin describes governance and esports economics, as well as where the industry has to go in order to be successful long term. Twitter: @HarrisPeskin

Mar 12, 2018

The core principles of design and branding are discussed beyond the idea of logo, focusing on environment for both the staff member and the fan. John Roberson covers some of the dynamics of what his company, Advent, has done in the marketplace in order to create an atmosphere that people want to touch and feel connected by, that includes the Stanford Cardinal's Home of Champions and the Dallas Cowboy's The Star display of The Ring of Honor Walk.

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