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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 27, 2016

Few sales trainers try to dissect the tone of an office suffering from a multigenerational leadership gap like Judy Ferraro, who talks about the fissures found in the differences between the Baby Boomers, Generation X and Millennials. Ferraro shares her vision of how the office space has changed on the sales floor, especially with Gen-X being the smallest of the three generations, and ways to restore it. Ferraro also talks about her roots in improv, and how it is helped her gain momentum in educating others on how to make smarter calls, resisting the urge the make cold calls. Twitter: @JudyFerraro

Jul 25, 2016

Luke Jarman is entering the United States sports market with a wealth of branding experience on the world stage. Jarman shares his experiences ranging from the United Kingdom, Brazil and Qatar, and how his company, ICON, has helped share some of the marketing efforts to a global sports marketplace. Jarman talks about how images, colors and shapes can transform attitude and affinity toward stadia and events, as well as why countries such as Qatar are making significant investments in the space overall. Twitter: @LucasMonkeyBoy

Jul 22, 2016

The sharing economy has created a version for massive group sales transportation in Rally Bus, a vision of Numaan Akram who explains the company's simple concept of moving large groups of fans toward a single destination. Akram talks about how safety in numbers, as well as passion of a fan base, caused Rally to start to transport large amounts of sports fans from point-to-point destinations, including an upcoming 7th Line Army trip by New York Mets fans to the Hall of Fame in Coopertown. Akram discusses how the new concept is helping ensure quality drivers and rides for passengers. Twitter: @RallyBus

Jul 20, 2016

The role and legacy of Canadian sports business is a very proud one, but according to Cary Kaplan, the low-key demeanor of those executives in the Great White North often keeps them from being fully recognized down in the United States as leaders. Kaplan discusses marketing and revenue generation theories when it comes to sports teams, as he not only leads a consulting group, but also as president and general manager of the ECHL Brampton Beast. Kaplan discusses engagement of the fan, and the issue of franchises departing too quickly on a fan base. Twitter: @Cary_Cosmos

Jul 18, 2016

Understanding the methodology in order to engage and embrace the peak performance of employees is one of Jesse Henry's specific tasks. A motivational speaker who has worked in the past with Tony Robbins, Henry's resume includes work with the Miami Marlins and a TED Talk about the subject. Henry discusses his view point on generational efforts in the workplace, as well as the reward systems that are needed for Millennials to feel that they are respected and accomplished within the organization. Twitter: @Jesse_Henry

Jul 15, 2016

The last two NACDA conferences, Michael Murtagh, Jr. has shown tremendous hustle in looking for a sports marketing job. Pre-scheduling and meeting with over thirty sports business executives, Murtagh, Jr. has been actively showing his networking skills on the new social media messaging platform, Snapchat. Murtagh, Jr. has various tips and tricks on how to effectively utilize Snapchat further, including the usage of filters. After serving a 1-year contract position at Western Kentucky Athletics in marketing following attending the 2015 NACDA in Orlando, Murtagh, Jr. is now focused on getting that full-time job in sports. Twitter: @Michael_A_Jr

Jul 13, 2016

Blood, sweat and association equity are part of Jimmy Smith's gameplan to push the social media digital side of college athletic administrators into the forefront of professional development. Smith talks about his lobbying efforts with his fellow digital collegiate professionals into building an affiliate association under NACDA of their own, as well as some of intangibles of why its necessary. Smith discusses how far digital marketing has come in the last few years for athletic departments, and where it is headed. Twitter: @TheJimmySmith

Jul 11, 2016

The art and role of customer service as well as ticket operations in off-site venues is one of Jason Sabatino's specialties. Not only with the College Football Playoffs, as the Director of Business and Ticket Operations, but also with the NCAA men's basketball tournament. Sabatino discusses some of the various issues surrounding customer service, including the mantra 'the customer is always right' and dealing with various issues on gameday. Sabatino discusses his time with the Cleveland Cavaliers organization, running NBA basketball, minor league hockey, and special events, as well as his tenure at Boston University.

Jul 8, 2016

Matt Hyder has just put out to market one of the more revolutionary ways to heal muscles, called "The Stinger." No, it doesn't inject into the body, but it is leading the way toward sport injury recovery. This conversation gets deep into the weeds of cryotherapy and myofascial release, as well as how muscle tissue tends to be overworked by bad exercising techniques in general. Hyder is a young entrepreneur at 24, and delivers a bout of excitement with his new business model, focused on helping people improve their recovery techniques after exercising. Twitter: @recoupfitness

Jul 6, 2016

Eric LaPointe hugs the small difference between the primary and secondary, working in both arenas. First with the Miami Heat, Miami Dolphins, Florida Panthers in the primary side, and then transitioning over to ScoreBig and Ticket Galaxy, where he cultivates business partnerships on the secondary. A lot of it comes down to a small delineation in LaPointe's mind, as he explains that many of the apprehension against secondary use has less to do with fraud, and more from a misunderstanding of distribution channels. LaPointe discusses various options available on how a true partnership between a primary and secondary partner can work. Twitter: @EricWLaPointe

 

Note: This episode is "brought to you" by DreamSeat, who let us sit in their chairs during the podcast interview at ALSD in Pittsburgh. Please e-mail Adam at DreamSeat to thank him for doing so at.

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