Get Premium Access

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
RSS Feed Premium Podcasts
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
2014
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October


All Episodes
Archives
Premium Episodes
Now displaying: Page 1
Aug 20, 2014 0

Chris Quinn has the task of filling up the premium seating experience against several new stadium renovations within the Detroit landscape. That includes a new NFL, MLB and NHL stadium coming online as well as the challenges of the Detroit economic situation. Quinn takes on some of the issues with premium seating, and whether there is something to be said about the luxury experience for Detroit Pistons fans and what they are seeking. Twitter: @Chris_J_Quinn

Aug 18, 2014 0

Derek Van Der Merwe represents one of the truest forms of the NCAA spirit. A former walk-on at Central Michigan who became a scholarship athlete, Van Der Merwe stayed at CMU in various roles over 17 years, eventually rising to Deputy Director, before deciding to challenge himself with the Athletic Director position at Austin Peay. Van Der Merwe shares his insights on what long-term stability in one career can help and harm during an interview search, as well as his thoughts on hiring young professionals looking to break into the field. Van Der Merwe also discusses the recent Power 5 autonomy vote, as well as whether it may cause some schools to lose their way in college athletics by virtue of pursuing big time dollars. Twitter: @AustinPeayAD

Aug 15, 2014 0

Ryan Robbins has worked in sports for over 14 years, working for the New Orleans Saints, Cleveland Browns, Chicago Fire, Oakland Raiders and now the Cleveland Indians. Robbins discusses why the premium sales market is so precious to the bottom-line of any franchise, and some of the ways to improve customer service retention by building trust and loyalty with fans. Robbins also talks about some of the various new ways that the Cleveland Indians are changing their sales model, by enforcing a multi-level sales training approach with their new account representatives, which may turn franchise executive heads around the nation, but may also have a lasting impact in transforming how sales are done for all teams in the near future. Twitter: @RyanMRobbins

Aug 13, 2014 0

Dan Lefton represents a new trend with the sports sales; he left the primary ticket market side as a Vice President at the Brooklyn Nets in order to start his own secondary ticket solution company, Dynasty Sports. Lefton discusses the transition of starting to understand the secondary marketplace a lot more, and some of the challenges that franchises face as they move tickets in the modern era. Twitter: @DynastySE

Aug 11, 2014 0

Brad Wurthman represents the new thinking model of sports marketing; strategic communications. It is about a global understanding of how each message is created, translated, and conveyed to the buying public. Wurthman talks about his time at the University of Cincinnati, where he has built his career from the ground up, as well as what he has learned along the way. Wurthman (a proud Canadian - as if there are any different kind), also chats about his time in the Canadian Football League, and what that experience did to help shape his career. Twitter: @Wurthman

Aug 8, 2014 0

Brandy Mills has worked within the sports marketing space for some time, trying to activate sponsorship for an Ice Arena, International Raceway, and now, Boxman Studios. Mills shares her insights into building bigger brand activations through sponsorships, as well as her thoughts on what doesn't work within the space. In a time when corporate sponsorship is at a crossroads as to what to do to activate its product, Mills believes her work with Boxman Studios can help cause a significant, positive separation within the gameday space with a unique product found nowhere else in the world. Twitter: @BrandyMills_

Aug 6, 2014 0

Tom Veit is one of the largest turn-around artists in sports business. He's worked in MLS, XFL, college athletics, WWE and motor sports, creating revenue generation solutions for operations that were failing to deliver. Veit shares his experiences working in different environments, including some of the misnomers about scheduling/booking for World Wrestling Entertainment, as well as what hurt the XFL overall. Veit has a driving passion to building long-term revenue for an operation, but doesn't always see the employees as the problem, sometimes its the system that isn't in place properly.

Aug 4, 2014 0

"Mr. Premium" Jason Gonella talks about one of the highest revenue portions of sports sales; luxury suites and seats, as well as how to build a clientele for that space long term. Gonella returns to the podcast to share his wisdom on what actually makes a luxury space viable, as well as the issue of whether there may be too much premium inventory going on sale at once, and whether that can burst the bubble of luxury seating sales. As suites transition into loge boxes or club seating, Gonella discusses the issues around those types of philosophical and real world changes to the entire sports sales space. Twitter: @JasonGonella

Aug 1, 2014 0

Chloe Jeffers has worked in the international media for several years, and brings her knowledge to the podcast. Jeffers has worked primarily in Australian radio, with stints overseas in the United States and Caribbean. Jeffers talks about some of the differences of communication, as well as how it relates to building up a connection with the audience. A die-hard Australian Rules Football fan of the Hawthorne FC, Jeffers also brings examples of why fan membership is so important to Oceania's population, and how far they are willing to go in order to showcase their loyalty to one sports brand. Twitter: @ChloeHill44

Jul 30, 2014 0

Brett Zalaski has a wealth of sports sales knowledge that extends beyond just one team or one league, and crosses the threshold into creating a new selling acumen. Zalaski explains his methods on building a great sales team, whether it is at the NBA, MLS, or MLL. Zalaski talks about starting the MLS Sales Center in New York, and the pride he takes in seeing its current growth, along with what the lacrosse game has to do in order to become a true major league product to be reckoned with on the national scene. @BZalaski

1 2 3 4 5 6 7 Next » 38