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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 23, 2016

David Gravenkemper is caught between two wholly different worlds in sports business, the modern day Australian way of selling and the United States version. Gravenkemper took the leap less than a year ago, leaving his Associate Athletic Director position at the University of Washington to held up National Sales for the Australian Baseball League. Gravenkemper discusses the dynamic changes, especially in the way that the ABL sells to its sports fan community, amid membership and personal tastes in specific sports leagues. Gravenkemper talks about his time in his home city of Seattle, both with the UW Huskies and Seattle SuperSonics. Twitter: @DGravenkemper

May 20, 2016

Temple University's Director of Programs of Sports & Recreation Management Joe Mahan discusses the state of the education side of the industry. Mahan presents his argument to the vital nature of developing a wide-ranging practicum in the field, as well as building connections overall by attending major industry conferences. Mahan talks about why a graduate degree is becoming more important for industry practitioners as well as the limited amount of jobs available as a whole in sports. Twitter: @dr_marshmallow

May 18, 2016

Director of Season Seat Membership and Group Sales Chris Atack discusses how the conversion from season ticket holders to members began, and how it is has helped continued foster a solid renewal base for the team. Atack mentions that while hockey in Canada is always close to being considered a sports religion, second most may be a Montreal Canadiens' fan. However, selling the Ottawa Senators only two hours away does have its advantages, especially when it comes to targeting those nearby Canadiens fans into the Senators' home ice and converting them into members as well as group leaders. Twitter: @atackc

May 16, 2016

With over 20 years of sports selling experience in the industry, John Davis has seen various trends come and go. Davis talks about his time in the NFL, MLB, MiLB and NHL at selling the ticket product and driving revenue for teams. Davis discusses how the secondary market has a foothold on specific areas of ticket sales, but also how the fan experience reigns supreme.

May 13, 2016

The New York Lizards have established themselves as a professional lacrosse dynasty over the past 15 years, winning the Major League Lacrosse championship three times. Jason Velez has been part of that wave over the past 2 years, and shares his vision of where the Lizards have created a foothold with their brand. While the game of lacrosse may be somewhat niche, Velez talks about the opportunities that exist in selling the game to its most rabid fans, the young club lacrosse players in the New York/Long Island area. Velez discusses how he pushes younger account reps toward more efficient sales calls, as well as the dynamics of group sales overall. Twitter: @JasonVelezNYL

May 11, 2016

Consumer behavior in sports drives revenue, whether it be in ticket sales, marketing or corporate sponsorship. Temple's Assistant Professor Dr. Christopher Lee has taken a deep dive into the examination of what pushes consumers to purchase or stay away from products, as well as the relationships that people have with brands entirely. Lee discusses his research, along with deciphering the attention span of consumers, including Super Bowl commercial value. Lee talks about how the idea of consumer behavior shifting can have a drastic reaction on the bottom line of every sports franchise. Twitter: @ChrisLeePHD

May 9, 2016

For a couple of years, Lance Tyson and PRSPX has started to shake up the sports sales training model with dynamic B2B and B2C concepts. This has enabled PRSPX to become a major player for franchise sales floors nationally. Tyson discusses the concepts which have separated him from the pack, including his view of tickets, marketing and revenue generation. A former owner of Dale Carnegie Training in Ohio & Indiana, Tyson oversees a team of sports sales trainers with a mission toward pushing the envelope of establishing new B2B concepts in each sports franchise. Twitter: @LanceTyson

May 6, 2016

Independent league baseball in New Jersey means thinking outside the boxes when it comes to promotions, but not so much when it comes to a sales mentality. Dave Marek has risen through the ranks of the Somerset Patriots for the past 17 seasons, becoming senior vice president of marketing. Marek discusses the ways in which the Patriots focus on a customer-first mindset, especially when it comes to establishing larger, more impactful group experiences. Marek talks about his experiences with promotions, including having Donald Trump delivering the first pitch via landing his helicopter on center field, and the ways in which to get a community excited for the product every summer. Twitter: @DMarek94

May 4, 2016

The Citadel is one of the most storied institutions in the United States, but growing its revenue for its athletic programs takes time and care. Assistant Athletic Director of Ticket Sales & Revenue Chris Baretta has helped transform the paradigm by building a sales training academy with interns and student workers. Leveraging his experience with the Seattle Seahawks & Sounders FC, Baretta discusses what he looks for in an academy candidate, as well as how he looks to strategically sell-out the house, including premium inventory. Baretta discusses the issue of discounting and complimentary tickets, as well as how to create a buying public in the rich-tradition of The Citadel athletic department. Twitter: @Chris_Baretta

May 2, 2016

NASCAR has few tracks that stand up to the legendary status of Talladega, which in racing lore may also be cursed in the minds of some drivers and racing fans. Josh Harris discusses how to sell a massive track in the Deep South, especially when all eyes go on one of the centerpieces in the state of Alabama annually. Not just for racing, but for tailgating culture, which can extend two entire weeks of "The Big One" in multiple speedway formats. At one time, Talladega boasted a seating capacity of 175,000. Harris talks about the current seating capacity of 80,000 and the strategy of filling it for each of the many races throughout the year.

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