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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 21, 2018

Graham Oliphant has helped the growth of rugby in the United States and the United Kingdom, creating a strategic planning effort that other sport organizations have begun to follow. Oliphant talks about the impact of Major League Rugby in America, which has launched successfully with the Seattle Seawolves beginning a sellout streak and developing a winning format for other MLR teams to follow as expansion of the league nears. Oliphant also runs the London 9 Festival due for July 2018. Twitter: @Jumbo230

May 14, 2018

Jim Sweeney is just getting started in a period when most people are looking at retirement. Sweeny serves as an international board member and the head of FIMBA USA (Federation of International Masters Basketball Association). The International Olympic Committee calls FIMBA the best senior sports federation in the world. Sweeney talks about how FIMBA hosted its 15th world championship in 2017 in Italy, with over 367 teams, and almost 6,000 players from around the world. Twitter: @FIMBA

May 7, 2018

The BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of the ways that he drives ticket sales and marketing for the event, as well as ensures that pricing maximizes the possibility of a return for the non-profit organization running the BMW Championship. Twitter: @JeffLaps

Apr 30, 2018

The weather doesn't stop a great ticket sales staff from selling. John Markiewicz shares his knowledge about selling in cold weather for baseball and hot weather for hockey. Markiewicz talks about his strategy in driving group ticket sales for Chicago White Sox games in April where the temperature is a high of 8 degrees, and selling hockey in Florida, where it is always hot out, and yet, the goal is to get everyone inside a building to watch a winter sport. Markiewicz covers some of the details of selling third party tickets for Purdue. Twitter: @johnm_whitesox

Apr 23, 2018

As if it couldn't get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding Troy Kirby, Troy Tutt and Troy Kirby and one confused gentleman who said "Hi Troy" when all three turned around at once. King talks about his time at Churchill Downs, selling over 70 events beyond the Oaks & Derby. King shares his experiences in selling horse racing, as well as major and minor league baseball.

Apr 16, 2018

Zach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not only fresh ideas, but also ways to help implement those ideas beyond the presentation stage with traditionalists in a group. Twitter: @Zach_Dayton

Apr 9, 2018

Fresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise's brand, and how she was able to enhance it through merchandise, ticket sales and concessions. Jones discusses how the presence of the mascot, along with a sidekick, helped boost the Knights' community efforts as well as shaping the overall food & beverage experience for the fans by bringing it all in-house. Twitter: @HollyMarieJones

Apr 5, 2018

Back in 2010, if Dominic Laico had been able to get his work done for a secondary market reseller on time, the entire resale market would have never been revolutionized. Laico would launch AutoProcessor in 2011, with the set goal of mass uploading e-tickets to all secondary distribution channels at once. Laico compares notes on what the market was before and after his company was formed, as well as some of the issues that have created consumer frustration today, including short-selling. Laico may not be very recognizable even at industry functions, but he has had a major impact on how the primary and secondary markets interact.

Apr 2, 2018

Glenn Wong has had a continual front-row seat to the evolving world of sports law education, citing his enrollment in one of the first sports-focused legal classes in the country. After a long tenure at U-Mass, Wong is helping broaden the sports legal education on the west coast at Arizona State University. Wong discusses various components of sports law; from NCAA issues and FBI probes to potential labor collusion. Twitter: @WongSportsLaw

Mar 29, 2018

The biggest dog in the fight is sometimes a little yapper. That's what El Paso Chihuahuas' general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across the country. Taylor talks about perception versus reality with the El Paso, Texas/Juarez, Mexico marketplace, as well as how the El Paso Chihuahuas' mascot is the biggest ambassador of the team in the greater community. Taylor specifically mentions his advocacy against discounted or free tickets, pushing for group sales over even season tickets, as well as how the Bowling Green Hot Rods became a top group sales effort with a small county population. Twitter: @BTinEP

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