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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 5, 2016

With the young history of digital media unfolding, Brian Srabian presents a strong argument about why sports is generally at the forefront of delivery of social media technology. Srabian discusses the early days of living on the edge in sports social media, where trying new things and jumping to different platforms shook up the system with differing results. Srabian discusses navigating the waters of fan engagement, avoiding outrage issues by going too far, and how to show that digital media is the most effective branding available to a sports team. Srabian discusses the Bat Kid phenomena in San Francisco after the 2013 baseball season, and the San Francisco Giants' part of the day-long celebration. Twitter: @Srabe

Nov 30, 2016

Deep in Canada's technology sector, Tim Burke has been examining ways to learn more about customers for the past 15 years. Burke discusses his passion for Affinio, a company founded on the belief that there is more to learn beyond the social noise. Burke talks about the mega trendsetters in the marketplace, as well as the misconceptions about what data matters and what should be disregarded. Twitter: @t1mburke

Nov 28, 2016

While the historical namesake of Thomas Phelps is widely known as an 1880s Rear Admiral for the U.S. Navy, the current version of Thomas Phelps is doing his best to ensure that the traditions of the Naval Athletic Association stay alive through his multiple group sales and donation efforts. Phelps, serving in a capacity of Executive Sales Associate for External Relations and Group Sales, talks at length about his role with the military institution, and some of the misconceptions that the public have about the facility's athletic budget sources. Phelps discusses his role in minor league sports, as Chief Marketing Officer of three collegiate wooden bat league teams at once, then transforms the conversation toward an oral history of the NBADL's start during his tenure as that organization's first ticket manager. Twitter: @Phelpsgs

Nov 23, 2016

Steve Hank has worked in the upper echelon of two of the premiere athletic departments, Arizona State University and the University of Texas at Austin, which has helped him developed a short hand on what administrators need to know about data, revenue and overall fan experience. Hank talks about his time at both institutions, as well as how to get the ball roll with discussions regarding CRM platforms and the relationships between data and dollars. Hank then refers back to early in his career, when he sold corporate sponsorship right as Michael Jordan returned to the Chicago Bulls. Twitter: @SteveHankTX

Nov 21, 2016

One of the NASL teams vying for a future MLS spot sits in Raleigh, North Carolina, where the Carolina Railhawks FC build their audience based on great play, quality experience and with the important of brand message. Vice President Brennan Barber discusses some of the key ways that the Railhawks FC continue to push the envelope, showing the success that may garner a future MLS expansion bid, but is not required by the fan base in order for the franchise to be supported. Barber talks about how the franchise has reached out into the community, building two supporter groups that extend their passion further each match. Twitter: @BrennanBarber

Nov 16, 2016

In a podcast first, Joe Verschueren shares a history with the guest of the podcast episode right before him, Matt Carson (Ep. 725), in that they both worked in the same position at Texas State. Verschueren tells of his tenure prior to Carson's, where the school had decided to move up to FBS from FCS, as well as change the university name. Now down the road a couple of years, with a stint at the University of Wyoming and at his current position with the University of Oklahoma, Verschueren shares his knowledge on ticket sales, operations and overall customer service at one of the biggest college football settings, in Norman, Oklahoma. Twitter: @Jversch14

Nov 14, 2016

Matt Carson has a wealth of knowledge on the state of FBS athletic programs in the Lone Star State, having working at three Texas universities during his career. Carson talks about the transition from development to operations, coupled with ticket sales overall, and how he works on building revenue generation from his prospective contacts. As the Assistant Athletic Director at Texas State, Carson describes some of the challenges, as well as some of the victories, in getting fans invested in the Bobcat brand. Twitter: @MatthewICarson

Nov 11, 2016

Stephen Nord brings his wealth of sports sales experience to the podcast, to discuss his roles with the Salt Lake City Bees and the Utah Jazz. While he starts out talking ticket sales, the corporate partnership activation that he sold later comes into play. Nord discusses some of the ways that he engaged with his customers, ensuring success, and unveils some of the intangibles that come with selling in the Utah market. Nord talks about why he left sports sales for Podium.com, and some of the ways that he is cross-utilizing some of the skills from his Jazz experience into his new role. Twitter: @NORD4TIX

Nov 9, 2016

Dave Kinard presents one of the biggest challenges, as well as opportunities, that all private institutions face when recruiting student athletes, coaches and athletic administrative staff; ensuring that the core principles of the university, especially when backed by a religion foundation, are understood, followed and permeate throughout that person's tenure with the campus. Kinard discusses how Abilene Christian has moved itself up into the larger Division I conversation with its transition, as well as ensuring that the mindset of success is felt throughout the department beyond tradition. Twitter: @Dave_Kinard

Nov 7, 2016

Coming over from the professional sports marketing side, Rob Thompson is posed to help his alma mater at the University of New Haven generate a higher dynamic of revenues off-the-field. Thompson discusses his career, spanning from generating crowds for special sporting events, to creating activation for sponsorship partners as well as being a general manager for an Arena Football League team. Thompson discusses the challenges of transitioning to work on a college campus, and some of the assets that he brings to the conversation moving forward. Twitter: @RobThompsonLive

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