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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 25, 2015

Chad Collins has worked on both sides of the sports hiring industry; as a recruiter and as a ticket seller. That is a key component when attempting to diagnose what a franchise executive wants when filling positions. Collins shares his experience of selling in the NBA, MiLB and ECHL, as well as how he interacts with potential job candidates, developing the best possible recruiting tool for franchises. Collins has now struck out on his own, starting Legacy Sports Search in Boise, Idaho, and talks about some of the reasons why LSS was necessary for his growth, as well as the potential of sports hiring recruitment overall. Twitter: @ChadCollins20

May 22, 2015

Understanding the statistics and likelihood behind catching a foul ball at a baseball game launched a company called IdealSeat. Founded in Seattle, CEO Joel Carben shares his vision of increasing the fan experience through probability and statistics, especially when it comes to the amount of potential interaction between a customer and the game of play. Carben's company has invested thousands of hours on increasing the chances that customers who buy through their app will increase their ability to catch a foul ball, simply through past tracking in the stadium. Now on a tour of 30 Major League Baseballs parks in order to spread the word about IdealSeat to the general baseball fan, Carben is prepped to provide the ultimate fan interaction tool available on the market today. Twitter: @JoelCarben

May 20, 2015

Nels Popp is already pioneering his academic studies to improve sports business, especially after releasing a widely read industry report in NACDA about ticket sales, outbound sales and third party initiatives to produce revenue generation. Popp shares his criticisms of the sports administration field, where improvements can be had across the board, as well as what students can do to increase their chances of becoming better industry stewards down the road. Popp also chats about the founding of NAATSO, the first college ticketing association, and whether college athletics is finally accepting ticket sales as a front porch solution to revenue generation. Twitter: @NelsPopp

May 18, 2015

Understanding how to build an audience further is one of Scott Garrett's specialties, ever since starting at UIC and rising up to K-State athletics in Manhattan, Kansas. Garrett discusses how to ensure that the ticket product is not devalued, as well as the customer experience is increased by everyone who walks through the doors. And he plainly mentions how winning doesn't hurt, but it also can't be the only thing that an athletic department relies on when selling tickets. Garrett touches on the legacy of football coach Bill Snyder, some of the core principles that Snyder's brand places on top of K-State athletics, and how both mesh together. And Snyder's frequency of Taco Bell, which has transformed into a corporate sponsorship opportunity. Twitter: @ScottMGarrett

May 15, 2015

High level gifting as a sign of customer appreciation is far different than the mass giveaways that happen at the gates in exchange for a ticket. John Ruhlin specializes is crafting the best ways for a franchise or company to show their commitment back to the larger customers within their suite and premium levels. Ruhlin discusses why some of the things that franchises choose to aren't valued, and tend to be regifted, and how to ensure that every gift is quality and treasured by the customer forever. Ruhlin also talks about some of the ways to ensure that the entire process is both unique, as well as continual for each fan involved. Twitter: @Ruhlin

May 13, 2015

Eli Madden dusted off and rebooted a dormant sports sales academy at the Colorado Rapids, re-invigorating one of the best pipelines to working in sports. Madden discusses how those academy attendees have responded, when it has come to both new prospecting techniques as well as overall sales. Madden mentions that it has also had a positive affect at pushing the current Rapids sales staff, seeing the challenge underneath them with new candidates for positions knocking on the doors. Twitter: @real_eli_madden

May 11, 2015

In 10 years, Shawn Sullivan has certainly made his creative, driven enthusiasm known in the sports industry both as an administrator and educator. Sullivan discusses some of the ways that he approaches great marketing, sales and revenue generation techniques, as well as how he feels young people should be encouraged at viewing working in the industry. Sullivan also discusses his thoughts on his time at Northwestern, where he helped implement Purple Pricing as well as the goals he's set out for himself both personally and professionally now at Ball State Athletics. Twitter: @ShawnKSullivan

May 8, 2015

Harold Hughes has more than a compelling elevator pitch, he has a complex idea that may change the secondary ticket market. Hughes has founded Bandwagon, LLC, which specifically targets ways for fans to resell their tickets to other fans of the same team, eliminating the fears that the rivals may pick up seats in the best areas of the stadium. Hughes explains how he came up with the Bandwagon process, as well as learned to code in order to create a short-hand with his programming staff. Hughes has conquered a lot of the learning curve required to sell tickets on the secondary market, and looks to capitalize on an under-utilized segmentation of the marketplace. Twitter: @TheBarcodeMan

May 6, 2015

The sports business data analytics conversation with Bobby Whitson goes next level. Whitson has been in the sports business field for some time, and understands it from the ticket vendor platform point of view, as a former director of sales at Veritix. Now a partner with SSB Consulting, Whitson's job is really trying to help create further avenues of conversation with franchise executives in order to showcase the importance of not only collecting data, but using it effectively. Whitson does depart from the idea of social media holding a direct R.O.I., but understands how his criticism isn't the gospel either, and instead focuses on what he feels helps build and garner data collective and utilization principles that work for the sports industry as a whole in order to generate revenue. Twitter: @TexasRig26

May 4, 2015

Neil Horowitz understands how the digital world is encroaching on the traditional marketing and branding campaigns of sports teams. Horowitz has worked for two NHL franchises, developing their social media accounts on multiple platforms, and now utilizes his experiences for Wilshire Axon Sports. Horowitz's main driver is helping smaller franchises compete in the mobile app space, something that can actually cost a mighty budget if performed in-house with limited success. Horowitz discusses the pros and cons to social media, how to really ensure that engagement is coming from both fans and teams, as well as how connection points matter at all times in the digital space. Twitter: @njh287

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