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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 6, 2016

Independent league baseball in New Jersey means thinking outside the boxes when it comes to promotions, but not so much when it comes to a sales mentality. Dave Marek has risen through the ranks of the Somerset Patriots for the past 17 seasons, becoming senior vice president of marketing. Marek discusses the ways in which the Patriots focus on a customer-first mindset, especially when it comes to establishing larger, more impactful group experiences. Marek talks about his experiences with promotions, including having Donald Trump delivering the first pitch via landing his helicopter on center field, and the ways in which to get a community excited for the product every summer. Twitter: @DMarek94

May 4, 2016

The Citadel is one of the most storied institutions in the United States, but growing its revenue for its athletic programs takes time and care. Assistant Athletic Director of Ticket Sales & Revenue Chris Baretta has helped transform the paradigm by building a sales training academy with interns and student workers. Leveraging his experience with the Seattle Seahawks & Sounders FC, Baretta discusses what he looks for in an academy candidate, as well as how he looks to strategically sell-out the house, including premium inventory. Baretta discusses the issue of discounting and complimentary tickets, as well as how to create a buying public in the rich-tradition of The Citadel athletic department. Twitter: @Chris_Baretta

May 2, 2016

NASCAR has few tracks that stand up to the legendary status of Talladega, which in racing lore may also be cursed in the minds of some drivers and racing fans. Josh Harris discusses how to sell a massive track in the Deep South, especially when all eyes go on one of the centerpieces in the state of Alabama annually. Not just for racing, but for tailgating culture, which can extend two entire weeks of "The Big One" in multiple speedway formats. At one time, Talladega boasted a seating capacity of 175,000. Harris talks about the current seating capacity of 80,000 and the strategy of filling it for each of the many races throughout the year.

Apr 29, 2016

When it comes to corporate sponsorship activation, having a shorthand with sports franchises can be a key asset. Ben Shapiro relates back to his experience at selling The Golden State Warriors, first in the ticket sales office, before rising in the ranks to the executive vice president level overseeing corporate partnership revenue streams. Shapiro discusses where his company, PIVOT, can help organizations transition both the their corporate partnership activation as well as analytical measurements to increase overall ROI for the client. Shapiro talks about some of the projects that PIVOT has been involved in, primarily in the Bay Area. Twitter: @bmshapiro

Apr 27, 2016

For 12 of the last 15 years, Jim McNamara has been part of the Lakewood BlueClaw's success in leading in the South Atlantic League in attendance amid all fellow Single A clubs. McNamara discusses his start, as a Group Sales Assistant with the BlueClaws, and rising through the ranks, until serving at his current position as the Vice President of Ticket Sales for the past 2 seasons. McNamara talks about the New Jersey marketplace, and how affiliation doesn't matter as much as the promotion put in front of the customer, especially when it comes to packing the house.

Apr 25, 2016

Morris White III has his second stint on the podcast (Ep. 190), and has a new title at a new university to talk about. White discusses some of the nuances of his position at North Illinois University, as well as ways to promote the various fan experience options available to fans. White talks about the BDSE, which is part of the National Sports Forum, and how mentoring a diverse group of administrators can help grow the industry overall. Twitter: @morrisewhite3

Apr 22, 2016

Every sports league in the United States should be vastly concerned about the elimination of physical activity hours in the nation's schools. It is not just a matter of obesity, but also of whether that lack of participation will eliminate the interest level and become a lost generation of fans. Christy Keswick isn't alone in trying to address the issue, but her company Good Sports has made strides toward helping Boston area children gain access to equipment, apparel and footwear in order to increase the opportunities available. Keswick presents a frank, utterly disturbing state of child physical education in schools, as well as after school programs, and shares some of the valuable lessons she's learned since becoming a parent herself on what the educational system may no longer be providing in terms of recess and physical activity in general. Twitter: @Ckeswick

Want to get involved with Good Sports as a volunteer or by helping donate equipment, apparel and footwear? www.goodsports.org

 

Apr 20, 2016

The Fort Wayne Tin Caps are the essential honor to one of Indiana's greatest legacies: John Chapman, known as "Johnny Appleseed." Apart from the Disney version of Johnny Appleseed, The Tin Caps have incorporated various components of the Chapman's history into their ballpark and brand. David Lorenz, Tin Caps Vice President of Corporate Partnerships, discusses the ways in which The Tin Caps rebranded themselves to fit the family-fun model of Chapman's legend. Lorenz talks about selling B2B in the Fort Wayne area, as well as his ballpark tours, which has yielded further revenue generation benefits. Twitter: @DavidLorenzFWTC

Apr 18, 2016

Markeisha Everett returns to the podcast for a second go-around (Ep. 361). Back then, she was at West Virginia. Now, two years later, Everett is the Director of Marketing, Sales & Fan Development at Georgia Tech. Everett talks about the transition in her career, going from a tailgating culture to a budding opportunity of on. Everett discusses some of the issues surrounding how young people engage when starting out in the sports industry, as well as some of the easy ways to avoid such pitfalls. Twitter: @MarkeishaDenise

Apr 15, 2016

GovX presents a revolutionary way to both secure tickets as well as ensure that there is a well-coordinated outreach to the military and first responder communities. Founder Tony Farwell explains how GovX implements an across-the-board approach toward compliance for specific authorization of ticket offers. Farwell talks about the challenges and the upsell of implementation of the platform. Farwell then discusses his partnership into eSports, through Matcherino, which boasts a membership of over 750 million worldwide. Twitter: @ShopGovX

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