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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 14, 2017

Even with the legacy of UCLA, the Bruins face constant changes in how they operate. Assistant Athletic Director of Ticket Sales Evan Flagg explains that UCLA has had to make tough decisions when it comes to dynamic pricing, as well as avoiding dropping the ticket price if they feel it price was originally in error. Flagg shares his insight into dealing with group sales and ticket initiatives for promotions at UCLA, as well as how to enhance longer term commitments from fans. Flagg compares the difference between working in the pros and college. Twitter: @BlueGoldFlagg

Sep 11, 2017

Originally published in 1998, the book "Field of Schemes" has continued to be a hot topic for public stadium finance opponents in the 19 years since. Co-Author Neil DeMause talks about some of the issues surrounding the ability of teams to gain publicly financed stadiums, as well as the economic viability that each project actually presents to the community at large. DeMause shares insight into how large events may actually have a net-zero economic gain, and some of the misconceptions overall about team relocation. Twitter: @neildemause

Sep 7, 2017

Ashwin Puri joins the podcast to chat about the end of his experience as the Chief Revenue Officer of Cal-Berkeley Athletics and the transition to VP of Strategy and Business Operations at the Oakland Athletics. Puri discusses his time moving from NBA TMBO to Cal in order to start the in-house model for the Pac-12 school in 2012, as well as some of the ways he met the challenge of bureaucracy while building an efficient inside sales model. Puri talks about how the school found creative ways to pay commissions through bonuses and contracts, as well as the opportunity with the Athletics that he couldn't say no to. Twitter: @Ash_Puri

Sep 4, 2017

Mark Murdock joins the podcast to chat about how whole body cryotherapy and other recovery modalities are changing sports fitness and athletic training. Murdock discusses the latest cutting-edge recovery methods from the point of view as a former coach; introducing the concept of infrared light therapy which has been shown to reduce oxidative stress and to help rapid recovery, improved sleep and increased strength and performance. Murdock talks about his involvement in the Nike Oregon Project, as well as how the majority of technology on athletic recovery is coming from the U.S. Military.

Aug 31, 2017

Jared Kozinn offers up his perspective on how to sell premium suite space, especially when the tastes of corporate buyers have changed. Kozinn talks about building up and retaining value for customers, as well as engaging with additional VIP experiences beyond the stadium home dates. Kozinn shares his own learning experiences with the Milwaukee Brewers during the Hank The Dog frenzy and sports marketing through pets in general. Jared's interview is part 2 of 2 with the Kozinn Family (Max's interview was Ep. 807)

Aug 28, 2017

Max Kozinn shares his knowledge of sports membership sales, not just with the San Antonio Spurs, but also with the University of Texas-Austin and with Life Time Fitness. Kozinn discusses some of the facets of engaging the customer in a longer term relationship, as well as cultivating more prospects by referrals. Kozinn shares some of the intrinsic values that Spurs Sports & Entertainment emulates through their staff and to their customers. Max's interview is part 1 of 2 with the Kozinn Family (Jared's interview will be Ep. 808). Twitter: @MaxKozinn

Aug 24, 2017

Ken Gelman comes on the podcast to chat about the KASAI Elite Grappling Championships (“KASAI”), New York City’s premier competitive professional and amateur Jiu-Jitsu (BJJ) promotion. Gelman talks about how committed the organization is to hosting live events featuring the most talented male and female grapplers from around the globe. Gelman discusses the history of KASAI’s organization, including well-renowned names of Hollis Gracie and other athletes from the worlds of martial arts. Twitter: @kasaigrappling

Aug 21, 2017

Craig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how to create a brand mechanism that doesn't happen as one opportunity, but continues to grow with a long term strategy. Twitter: @UOPintens

Aug 17, 2017

To put it mildly, Eric Kussin's return to the podcast has been exactly 4 years apart (Ep. 218) with a lot of issues in-between. In 2015, Kussin suffered a hard drive crash of his brain as chief revenue officer of the Florida Panthers. Now on the road to recovery, Kussin shares his comeback story about mental health, and some of the things that sports sales professionals can do to improve theirs daily. Kussin also talks about his openness about his mental issues, including a blog post which was read over 45,000 times on LinkedIn. Twitter: @qsin34 Email: kussinwants2help@hotmail.com

Aug 14, 2017

Patrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in an environment that is often more conservative on change. Nowlin describes his methods for not only increasing sales and customer service, as well as finding ways to increase the growth of his employees. Twitter: @paddys_place

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