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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Page 3
Feb 1, 2018

Tom McMillen oversees 129 Football Bowl Subdivision athletic directors, working on mentoring and advocacy, as president/CEO of LEAD1 Association. The organization has been around since 1986 and has fostered a conduit of growth of athletic directors, as well as giving voice their challenges to legal matters happening in the nation's capitol. McMillen, a former Congressman, shares his insights into the new tax legislation which erases seat donation write-offs and the fall-out that new law can do to Olympic sports programming. Twitter: @LEAD1ACOM

Jan 29, 2018

Eric Jackson has managed to create one of the more remarkable weekly emails to date, focused on the financing of media and technology. Jackson covers several topics in-depth, providing reasoning for his investment strategy as well as the different issues cropping up with various companies. Jackson discusses the recent departure of ESPN's John Skipper, focusing on those who might serve as heir-apparent, the Amazon Prime sports streaming model and Bill Simmons' success/failure of The Ringer. Twitter: @EricJackson

Jan 25, 2018

Injured Marine Captain Eric McElvenny came back from Afghanistan, recovering from a below knee amputation, with a goal set to run an Ironman competition. He's now going for the world record for an amputee with zero sign of stopping. McElvenny discusses his return from injury, how he looked at staying positive, and what goals he has for the future beyond sport. Twitter: @EricMcElvenny

Jan 22, 2018

Since 1959, Lee Landers has worked in minor league baseball, seeing the various trends and attitudes of sports marketing. Landers discusses how he started out as well as how the game has changed off of the field in the perception of promotion. Landers talks about crazy promotions gone bad because of weather, and some of the ways that ownership groups have finally come to terms with sharing ideas.

Jan 18, 2018

Mark Burns returns to the podcast for a second go-around after Ep. 697, leaving two online publications behind to start his own digital venture, the Sports Business Chronicle. Burns reflects on some of the choices that he made in order to initiate his own reporting microsite, including taking a chance on himself and whether enough subscribers would buy-in to what he built. Burns talks about the negativism he encountered and how he shrugged it off. Twitter: @markjburns88

Jan 15, 2018

Christopher Asa returns to the podcast after almost five years in between episodes (Ep. 161). In that time, he's worked for MiLB at the Montgomery Biscuits, the ACC's Florida Seminoles and with the Florida A&M Rattlers. Asa's role with FAMU oversees revenue generation for ticket sales, fundraising and overall external relations. Asa talks about the challenges as well as the successes of working at a HBCU, especially when it comes to the impact on student-athletes of working at FAMU. Asa shares his story of tweeting NCAA critic Jay Bilas about a FAMU "money game" against Arkansas, and the positive impact it had on how donors viewed the FAMU transportation fund. Twitter: @ChrisAsa1

Jan 11, 2018

Jennifer Piorkowski has an ambition to kill the porta-potty in all tailgate lots national wide. Piorkowski discusses her disdain for the plastic wall commode and suggests the alternative of using a portable bathroom solution. Piorkowski talks about the growing fan experience outside of the stadium which influences attendance, especially when it comes to female fans. Not to mention all of the data that can be harvested from a portable bathroom solution as well. Twitter: @tgsmsportsmktg

Jan 8, 2018

As the world of esports gaming explodes, so does the opportunity for player representation. Matt Jessep is a sports agent in Australia's National Rugby League, who is helping redefine player rights and values within the esports industry. Jessep discusses some of the issues surrounding the game today, including how promoters treat esports players as well as whether the prize money guarantees are legitimate. Jessep talks about some of the newer aspects of getting in front of the top esports players to share why an association is so vital.

Jan 4, 2018

Dr. Chad McEvoy comes on the podcast to chat about sports management degrees and their viability in the marketplace. Are sports management programs expected to generate job opportunities or to develop critical thinking skills? Is it an either-or scenario? McEvoy discusses whether sports sales managers even want sports management programs to train students on sales, or if that is still training preferred done by the sports sales managers themselves. Twitter: @ChadMcEvoy

Jan 1, 2018

Dave Rowan oversees the financial operations for the 32-year-old National Lacrosse League, which is focused on smart, efficient franchise expansion with great partners such as ownership groups like Comcast-Spectacor and Alibaba. Rowan shares his vision of how the digital growth of the NLL on Twitter and OTT has increased not only awareness of the sport of box lacrosse, but also gained traction with younger demographics. Rowan talks about the challenges of ensuring that ownership protects the integrity of the sport, understanding its values within a marketplace. Twitter: @dro1120

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