Mike Dellosa grew up in the Arizona Diamondbacks organization, rising to the role of Vice Presiden to Ticket Sales. So when it came to the pandemic, he did something drastic, throwing out the playbook entirely on how to sell tickets to fans. Dellosa felt that desperate times called for desperate measures, and he did whatever it took, by forcing in a different membership model than was witnessed at the organization before. And good thing he did, as Dellosa explains, because even the people he has working for him are now of a different generation, Gen-Z, who as he puts it, have some of the "best BS detectors" imaginable.