Greg Herring has spent the majority of his career helping build marketing strategies for six athletic departments. As a former NACMA President, Herring has also helped lead his peers in the field to understand what can grow and develop fan affinity for the college athletic product as well as build a program's base overall. Herring discusses his thoughts on what builds a great marketing and promotional calendar, as well as how to attract the elusive fan. Twitter: @HerringK1

The sports industry's involvement with sports management programs, especially graduate degree tracks, is a complicated one. There is an "at arm's reach" relationship between the two. Stetson University's Associate Professor Ben Goss sits in for a talk about how the two components of the industry (education and application), appear so far apart at times. Goss mentions his view of where the sports management programs in general have had a shortfall for the industry as a whole, but also where they thrive. Goss also discusses his issues with Mark Cuban's dismissive about sports marketing, and where he feels sports marketing students can become an asset to any professional team or college athletic department looking to gain an edge in the business. Twitter: @DrBenGoss

Andy Ruge, from all appearances, looks like "The Dude" from The Big Lebowski, and he's got the humor to back up that title. Ruge is one of the funniest loving guys in the college athletic space, serving as a sports marketer for George Mason after a stint in minor league baseball. Ruge fully understands the fight of trying to get the fan into the building, to enjoy themselves regardless of the score, and shares his vision of what good sports marketing can be within college athletics. Ruge professes himself to be a constant learner of the sports marketing craft, which has kept him near the top of his game, even back a few years ago when George Mason made a Final Four run and everyone proclaimed him a "genius." Twitter: @TheRuge

Devin Crosby is preaching the gospel of EQ (Emotional Intelligence) in college athletics. Crosby was a previous guest on the podcast where he briefly discussed EQ, but now, meeting him at NACDA 14 in Orlando, it presented a great opportunity to go into an expansive amount of information on the EQ movement as well as his growth in college athletics at Kent State. Crosby presents an opportunity for all supervisors as well as employees to better understand each other, without fear, in the college athletic space. Twitter: @DevinlCrosby

Chris Yandle is the recipient of COSIDA's 2014 Rising Star Award, and with good reason. Yandle has helped bridge the gap between the old Sports Information era of press releases to the new one of digital communication. Yandle discusses some of the hot topics going on the sports communication field, as well as where the industry needs to head in the next few years. Twitter: @ChrisYandle

Danielle Mayeaux has created an expansive personal brand via social media in a relatively short time in college athletics. Focusing on professional development overall, Mayeaux brings to the table the thought that it is okay to fail at something, as long as you learn from it and don't repeat it. Mayeaux discusses her journey from being a soccer student athlete at Charlotte to a graduate assistant at Memphis and now as an assistant athletic director at McNeese State. Mayeaux shares that each stop along the way has meant learning a lot about herself, as well as her interactions with others. Twitter: @DMayeaux18

Andy Fee oversees athletic development for UC Santa Barbara and explains how the geographic location of its alumni means expansive reach to various places outside the local area. Fee talks about the goal to get to know the donor, to understand their needs and ensure that long-term gifting is done in manner that helps the university's core mission. A portion of the interview turns toward the subject of the tragedy of May 23, 2014 where the Isla Vista killings near the campus of UC Santa Barbara, where seven people were killed, and thirteen others received non-fatal injuries. Fee talks about how the campus community has sought to react to that worldwide news event, whether it is wise to suspend all funding activities or increase them, and how to respectfully honor those murdered without exploiting their deaths for financial gain. Twitter: @UCSBAndyFee

The complex world of television ratings and audience viewership analytics are explained by one of the authorities on the subject, Stephen Master, who oversees the Sports Practice department of The Nielsen Company. In what transforms into an extensive discussion on what makes up viewership as well as what corporate clients are looking at when advertising, Master explains some of the more in-depth components of ratings numbers. Twitter: @StephenMaster13

Russell Scibetti has helped revolutionize the sports business conversation since 2008 with his blog, TheBusinessOfSports.com, as well as the expansive #SBWEEK that has sought to build a networking capability across the global for those in the business. That's Scibetti's passion, as well as his extensive work in data analytics and CRM with The New York Jets and now as VP of KORE Software. Scibetti shares his thoughts on the data revolution undertaking sports sales departments, as well as striving to gain mass certification of sports management programs in order to ensure that they are creating specific standards for tomorrow's leaders in the industry. Twitter: @RScibetti

Jared Rose's 13-year career has spanned from a minor league baseball team, two arena football league teams, and two NBA corporate partnership departments. Rose talks about his interest in designing great corporate partnerships, as well as the fact he helped launch one of the most successful Arena Football League 2 franchises in history in the Spokane Shock. Rose discusses various components of a corporate partnership, as well as understanding why it is necessary to move in order to propelling your career forward, along with challenging yourself. Twitter: @JaredRoseCity