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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 25, 2024

The last time that Troy talked to Joe, they were at the 2016 NACDA Conference. Troy was at UC Davis and Joe was at Holy Cross. Now, both are no longer in college athletics, which has changed drastically in that time. Joe made his way out to the southwest, working at both Surprise Stadium, the Cactus League home of the Kansas City Royals and Texas Rangers, and now at Insignia Events, owned by the Arizona Cardinals for their State Farm Stadium event conversion unit. Joe talks about the variables of changing over a massive stadium for single weekend events, as well as the blurred differences with college athletics and professional sports.

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