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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: October, 2016
Oct 31, 2016

With his deep development background, Rob Clark has now begun to strategically plan an external operations role to bring the greater Long Beach State community to campus. Clark discusses his thoughts on social media, promotions that create an impact, and how to ensure that everybody knows about it. Clark shares some insight into how to have a conversation with a donor where everything's upfront, on the table, before it gets too personal. Twitter: @RobClark10

Oct 28, 2016

Tamica Smith-Jones brings a wealth of experience to her role as the athletic director at UC Riverside, after being a Division II Athletic Director, a Senior Women's Administrator with UTSA, a former basketball coach, and a former student athlete. Smith-Jones discusses how she delivers a wider perspective to the campus community, her administrative staff, coaching staff and student athletes when strategically planning the department's future. Smith-Jones talks about ensuring that her student athletes have the best experience while being a part of the campus.

Oct 26, 2016

Tera Black sits in a unique position as one of the few female executives running a professional hockey team. Black has been part of the WCHL, ECHL & AHL as a Chief Operating Officer. Black discusses the Charlotte Checkers' transition last year from Time Warner Arena to Bojangles Coliseum, as well as the flexibility it allowed during the schedule. Black shares her focus on how the Checkers have been able to target mothers in the area, bringing out the ultimate group sales decision-maker, as well as her thoughts on unique work-life balance with her sales staff in the office. Twitter: @TeraBlack

Oct 24, 2016

Wearing his beloved Philadelphia Eagles jersey for the interview, Jeffrey Gitomer sits down to discuss sales ethics, practice of humility and why Wells Fargo did none of those things. A legendary sales trainer and author, Gitomer talks about where sales reps go wrong, and how they need to build up their own acumen without relying on their managers to do it for them. Gitomer focuses on sales training, customer service and some of the ways that every sales team can improve for their prospecting skills tomorrow. Gitomer shares a personal story where he was on the other end of the sales transaction as a customer, and what he learned from that experience. Twitter: @Gitomer

Oct 21, 2016

Recognizing some of the issues facing her own generation and the uneasiness with sports sales, Layna Carnicom has embraced getting out of her comfort zone. Carnicom discusses some of her own original misconceptions in the sports market place, especially when it comes to learning to sell season tickets, groups, and mini packs. Carnicom talks about her frustration with some of her sports management classmates who want to go into "sports marketing" but cannot define it, as well as what her growth in the business has given her in terms of perspective.

Oct 19, 2016

Looking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail space dominated by Nike or UnderArmour, and instead focusing on local basketball tournaments. Simon discusses the avoidance of using paid influencers to push their brand, as well as how various parts of the world perceive merchandise value in the global marketplace. Twitter: @FinnMikko

Oct 17, 2016

For the 12th straight season, Minor League Baseball has garnered over 41 million fans. MiLB Chief Marketing Officer David Wright discusses the marketing efforts underway to ensure that the fan attendance number grows instead of remains static. Wright talks about some of the ways in which sponsors have now started to affiliate with MiLB as a vast network of teams for activation, as well as various innovations that have already started to pay dividends, especially when it comes to fan demographics. Twitter: @DavidWrightMiLB

Oct 14, 2016

Sports sponsorship activation has changed drastically over the last few years with the advent of digital components, as Michael Hurley sees it, there are few sponsors actually negotiating out what they see in a team's deck. Hurley discusses how some of the old ways of thinking, especially when it comes to product level sponsorships, are no longer relevant and must be done al la carte. Hurley talks about an issue of whether the buyers, some being older, understand new technology enough to invest in it as an advertising medium, as well as some of the demographic problems facing NASCAR down the road with young people. Twitter: @mhurley1

Oct 12, 2016

James DeMeo returns to the podcast for his second stint (Ep. 505), this time discussing the security surrounding the Rio Olympic games, and some of the ways in which communication become critical in a massive environment. DeMeo talks about his belief of terrorism being a real threat, not just of the international flavor, but also of the local, small-time kind, as he covers some of the national issues facing United States venue management teams. DeMeo presents his consulting options for how to ensure that an NFL game doesn't become a police state, but in turn, makes every part of the venue team feel that they are equally trained and strategically empowered to handle situations that may occur. Twitter: @JDeMeo007

Oct 10, 2016

Returning to the podcast for a second stint (Ep. 390), Bryan Bedford discusses his transition to opening his own sports marketing and player consulting firm in Oklahoma City. Bedford talks about utilizing his coaching past at TCU to help high school parents and students understand the college recruiting process, as well as walk through a college athletic football office's viewpoint. Bedford sees himself as a conduit to having families make better decisions, which eliminate some of the wasteful spending based on a lack of knowledge about the process. Twitter: @BedfordAgency

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