Get Premium Access
Info

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
RSS Feed Premium Podcasts
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October


Categories

All Episodes
Archives
Categories
Premium Episodes
Now displaying: October, 2017
Oct 30, 2017

Mike Snee comes on the podcast to discuss the overall branding of College Hockey, as it expands from a northeast American sport to a national one, with more Midwest and West Coast athletic departments seeking new programming for men and women. Snee talks over some of the challenges that have faced the game of hockey at the college level in the past, as well as the opportunities. Twitter: @mikesnee218

Oct 26, 2017

John Barr is in an interesting position. He's advocating for the relocation or expansion of a National Hockey League team in Seattle, but has no ownership stake in the outcome. Barr represents the grassroots effort of the NHL to Seattle, creating a Facebook group of over 15,000 members and a significant-sized email list. Barr discusses some of the issues with the NHL coming to the Emerald City, including the Oak View Group's MOU with the City of Seattle over privately financing KeyArena & the SODO Arena project by Chris Hansen. Twitter: @NHLtoSeattle

Oct 23, 2017

Stefanie Gordon arrives on the podcast during an interesting time in her sports social media career: searching for that elusive next job. Gordon shares her experiences in the digital realm as a producer for Sports Illustrated, as well as how one tweet from a space shuttle managed to go viral, giving her the idea of how to generate the hashtag #hirestef as her job search continued. @stefmara

Oct 19, 2017

Karri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active users. Zaremba discusses the highly fragmented technology market around the venue-based sports and entertainment industry. Twitter: @karrizarem

Oct 16, 2017

Paul Franklin, founder of Franklin Capital Strategies, a full-service financial strategies firm with offices in Vienna, Virginia and Cleveland, OH. Franklin shares his vision of what makes a great financial strategic plan for athletes, and has worked with many professional athletes and is himself a long-time athlete and football coach. Through these experiences, he has become an expert on the intersection of sports and financial strategies. Twitter: @franklinfinplan

Oct 12, 2017

It's the 5th Anniversary of the original recording the Tao of Sports Podcast, with Ep. 1 guest Matt Harper, who returns for the third time to the show. Harper discusses his transition from college ticket sales to minor league baseball, as well as the founding of the college ticket association (NAATSO) and the first Sports Sales Boot Camp. Harper provides his thoughts on why he had originally agreed to be on the podcast in the first place, and some of the opportunities for connections that it gave him since that time. Twitter: @mattharper_tix

Oct 9, 2017

Dan Gale isn't shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with the lack of interest in signage and more interest in data. Gale discusses why he decided to move to an independent consultant model, along with the history behind his company's name. Twitter: @DanGaleJr

Oct 5, 2017

Brandon Steiner launched a sports marketing empire by using his life savings in 1987 and hasn't looked back since. Steiner discusses how sports collectibles have been resilient in their comeback potential with consumer demand, and what the sports trading card industry didn't do which has harmed that sector the most. Steiner talks about how the availability of athletes to understand their brand, engage with the marketplace and initiate it properly are the biggest challenges they face. Steiner shares why he's starting Project X on Facebook, in order to get entrepreneurs a chance to succeed in the marketplace. Twitter: @BrandonSteiner

Oct 2, 2017

Over two years ago, Michael Abramson came on the podcast (Ep. 520) to discuss how The Hartford Yard Goats would open up the 2016 season in their new ballpark. Almost 300 episodes and two years later, Abramson returns to the podcast to discuss why 2017, not 2016, was the opening year at home for The Hartford Yard Goats. In a story that covered the gamit from construction delays, FBI investigations and continual check-ins with sponsors, Abramson chats about how The Yard Goats kept everything focused and showed MiLB as well as the City of Hartford how well the franchise could succeed under pressure. Twitter: @YardGoatsAGM

1