To put it mildly, Eric Kussin's return to the podcast has been exactly 4 years apart (Ep. 218) with a lot of issues in-between. In 2015, Kussin suffered a hard drive crash of his brain as chief revenue officer of the Florida Panthers. Now on the road to recovery, Kussin shares his comeback story about mental health, and some of the things that sports sales professionals can do to improve theirs daily. Kussin also talks about his openness about his mental issues, including a blog post which was read over 45,000 times on LinkedIn. Twitter: @qsin34 Email: firstname.lastname@example.org
Patrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in an environment that is often more conservative on change. Nowlin describes his methods for not only increasing sales and customer service, as well as finding ways to increase the growth of his employees. Twitter: @paddys_place
Under Bryan Sperber's leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR's legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including how PIR is embracing esports as well as non-race events, and developing unique fan experiences when NASCAR comes to town. Sperber talks about some of the demographic changes with actionable data, as well as how transition to new NASCAR drivers has led to altering traditional loyalties to fan favorites. @PhoenixRaceway
After about 15 years of bobbleheads as a giveaway item, the crazy just continues for sports as a gift to drive attendance numbers. Alexander Promotion's Brian Sloan talks about how a simplistic bobblehead is no longer the regular order of the day, transitioning now to talking bobbleheads with microchip technology, life-sized bobbleheads as well as memento theme nights where the bobblehead tells a story. Sloan shares his experience working for minor league baseball teams as a general manager as well as now in his role as president of the West Coast League.
Nick Schmidt fully admits that sitting in class at Seattle University with Troy Kirby was an experience that he will never forget, and is the guest for Episode 800 of the podcast. Schmidt talks about various concepts at the small college level, concerning both the student athlete and the administrator engaging across campus and with each other. Schmidt discusses some of the ways he feels can help administrating deal with coaching and player issues, as well as the expectations that student athletes may have toward raising their profile overall. Schmidt examines some of the fundraising challenges that small colleges have and how to overcome them. Twitter: @Nick_Schmidt_10