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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Nov 23, 2015

Brad Wolverton covers college sports for the Chronicle of Higher Education, seeing it from the view of academia reporting, and analyzing several of the issues that affect a campus as a whole. Wolverton discusses the Missouri protests which removed both the university president and chancellor, started by Mizzo football player who went on a hunger strike and showed the true power that student-athletes have now with social media. Wolverton then talks about student fees, and the amount of income that pushes forward various departments, and whether students fully understand the fees that they are paying. The conversation results into a discussion of higher education as a whole, and athletics place within it. Twitter: @BradWolverton

Jul 4, 2014

Chris Thompson seems always available to provide instant and necessary prospective on the sports industry as a whole. Returning to the podcast for a second stint, Thompson discusses his life as a father and husband, as well as his ability to separate his work life from his home life. Thompson also shares his views on what allows his role at The Evergreen State College to be fulfilling along with his relationship with the student athletes, coaches and media. Twitter: @cpt1982

Apr 23, 2014

Scott Lane has been overseeing one of the more unique minor league baseball franchises in the West Michigan Whitecaps, but that didn’t prepare him for one of the ultimate national stories that involved his operation in January 2013 when the White Cap’s stadium press box burned to the ground. Lane talks about the rebuilding effort of the club, including various ways that they not only rebuild, but grew their ticket base during the off-season when the team’s future was never in doubt. Lane discusses the White Caps’ incursion into the auto racing world, along with lessons learned in promotion and audience acceptance, and expands on what happens when the team’s 4,100-calorie Fifth-Third Burger drew the attention of Man Versus Food’s Adam Richman. Twitter: @WMWhitecaps

 

Apr 21, 2014

 

European football doesn’t have everything figured out when it comes to the fan, says Mark Bradley, who has used his own family as a working lab to ensure that the fan experience at matches is second-to-none. Bradley discusses his thought-processes over the years, trying to pull away that notion that club wins solves everything when it comes to attendance. Bradley talks about ways that he has helped draw families out to local matches and utilizes long-held trust mechanisms to ensure that each team representative is doing their part to promote the organization’s hallmarks during each match. Twitter: @FanExperienceCo

 

thefanexperiencecompany.com  

 

Dec 20, 2013

 

From the first moment that Charlie Hildbold walked into the indoor football league franchise in Allen, Texas, he has been fighting to keep the franchise alive. Hildbold talks about the early days of the former IFL Allen Wranglers, where NFL Wide Receiver Terrell Owens played for half a summer and the corporate sponsors were trying to revolt. Hildbold talks about the Wranglers franchise folding and the birth of the IFL Texas Revolution, which has improved on several of the issues that the Wranglers could not seem to control. Twitter: @CharlieHildbold

Nov 29, 2013

 

Legacy brands, especially in the Southeastern Conference, can be a tough marketing venture for anyone seeking to relate new ideas into an older demographic. Daniel Nunes talks about the challenges and success of running one of the marketing departments a top level athletic program nationally, as well as trying to maintain both an environment for television and the in-game fan experience for 93,000 fans on a football gameday. Nunes discusses how the cultural language of Louisiana Creole French is mixed into the LSU marketing environment and creating an atmosphere around that language during Tiger events. Nunes details LSU’s efforts in drawing more student attendees to non-football events, such as basketball, in order to ensure that every program has the fan support it needs. Twitter: @DNunesLSU

Sep 25, 2013

 

Brian Thornton has worked on both athlete and team branding for over 20 years, developing relationship with over 200 active NFL, MLB, and NBA players. His list of clients has included Larry Fitzgerald, Devin Hester, Greg Jennings, Ndamukong Suh, Deion Sanders, Emmitt Smith, Curtis Martin, Rod Woodson, Jairus Byrd, Richard Seymour, Steven Jackson, Justin Verlander, Miguel Cabrera, David Ortiz, Mariano Rivera, Amare Stoudemire, and Dwight Howard. Thornton talks about the personal branding side of the modern athlete, which now extends into the social media ranks to where each athlete is now a media channel for certain endorsement or corporate partnerships. Thornton talks about off-field engagements, time management for an athlete between sponsorships and their seasonal endeavors in their sport, and how to manage strategic partnerships into a cohesive relationship between the player and the brand. Twitter: @BThornton1966

Aug 1, 2013

 

The world of franchise value is explored in this episode with Michael Rapkoch, who has clients in all four major leagues, consulting on the sports value of seven MLB, four NFL, eight NHL, eight NBA teams during his company’s ten years in business. Rapkoch has performed over 90 valuation engagements within professional sports, working directly with teams, leagues and potential investors.  Rapkock talks about the issues surrounding a sale, what value can truly be, and how the price can be driven up by the media if interested buyers haven’t inquired enough yet.

Jul 24, 2013

 

Understanding the role of a fundraiser while in the ticket office is perfectly fine, but Liz Menne takes it a step further. Originally starting her career in college athletics as a part of the donor management team, Menne now oversees one of the larger college athletic ticket operations in the country. Menne discusses her role in tying donor engagement with ticket operations customer service, her decision to move from her alma mater at the University of Miami to Texas Tech, and whether there are some future opportunities on social media for athletic development opportunities. Twitter: @LMenne

Jul 23, 2013

 

The world of online media platforms extend far beyond the social media buttons asking for a shares on posts. Tariq Ahmad discusses the role of check-ins at stadium, and how the realization of that impact is still in its infancy for most professional sports teams, while others such as the NBA’s Golden State Warriors have used it to their advantage. Ahmad, who also runs a Twitter chat #smsportschat, talks about the importance of social media impressions and how engagement between players and their fan base has started to change sports media forever. Twitter: @Tariq_Ahmad

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