Moving a minor league baseball team 13 miles from one location to another is not supposed to be a heavy-lifting task, yet when the Hartford Yard Goats announced their intentions to move from New Britain to downtown Hartford in 2014, it became an issue with the locals. Senior Vice President Michael Abramson discusses the intangibles with the move, including creating a name change from the Rock Cats to Yard Goats, and all of the controversy that became of the switch. Abramson talks about the increased visibility of the Hartford Yard Goat brand in the downtown area, as well as some of the ways in which the team is expanding its reach in local municipality.