As the president of NACMA for 2017-18, Ayo Taylor-Dixon comes on the podcast to present the 2020 strategic plan for the marketing arm of college athletics administration. Taylor-Dixon discusses how the organization has taken a deep-dive into understand what its membership want, both at convention as attendees and as non-attending members in their athletic departments. Taylor-Dixon talks about the role of networking and the power it has to help increase job opportunities by attending the annual NACDA convention. Twitter: @AyoTaylorDixon