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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: sports marketing
Aug 5, 2016

The majority of c-suite college administrators utilize Matt Roberts' aggregation e-mail news service daily in both the world of athletics, known as the D1 ticker. Reaching over 13,000+ recipients, Roberts' breaks down what makes the e-mail such a necessary part of the daily lives of high-level conversations on the industry's overall happenings. Roberts' discusses how he avoids editorializing, but yet providing, some of the most provocative news concerning the worlds of Division-I, Division-II, and Division-III. Roberts talks about adding on the "1 Question" micro-podcast as well the D1 ticker jobs, as well as lessons learned along the way. Twitter: @d1ticker

Aug 1, 2016

Mike Waddell has managed to navigate the trickiest of waters in sports; not only as a broadcaster, but administrator in collegiate athletics, and now in the professional sports world with the Richmond International Raceway. Waddell talks about selling into a culture and environment, as well as building a group of personnel that lasts, specifically citing one experience in Virginia in 1994, where he learned what you say, as well as how you say it, matters to the locals. Waddell shares his experience on managing people, including how to deal with sudden situations, both in terms of family issues and when the athletic director is fired. Twitter: @Waddell247RIR

Jul 22, 2016

The sharing economy has created a version for massive group sales transportation in Rally Bus, a vision of Numaan Akram who explains the company's simple concept of moving large groups of fans toward a single destination. Akram talks about how safety in numbers, as well as passion of a fan base, caused Rally to start to transport large amounts of sports fans from point-to-point destinations, including an upcoming 7th Line Army trip by New York Mets fans to the Hall of Fame in Coopertown. Akram discusses how the new concept is helping ensure quality drivers and rides for passengers. Twitter: @RallyBus

Jul 20, 2016

The role and legacy of Canadian sports business is a very proud one, but according to Cary Kaplan, the low-key demeanor of those executives in the Great White North often keeps them from being fully recognized down in the United States as leaders. Kaplan discusses marketing and revenue generation theories when it comes to sports teams, as he not only leads a consulting group, but also as president and general manager of the ECHL Brampton Beast. Kaplan discusses engagement of the fan, and the issue of franchises departing too quickly on a fan base. Twitter: @Cary_Cosmos

Jul 8, 2016

Matt Hyder has just put out to market one of the more revolutionary ways to heal muscles, called "The Stinger." No, it doesn't inject into the body, but it is leading the way toward sport injury recovery. This conversation gets deep into the weeds of cryotherapy and myofascial release, as well as how muscle tissue tends to be overworked by bad exercising techniques in general. Hyder is a young entrepreneur at 24, and delivers a bout of excitement with his new business model, focused on helping people improve their recovery techniques after exercising. Twitter: @recoupfitness

Jun 29, 2016

The racing world in Northern California is one that Michelle La Sala has helped define in San Francisco and Sacramento, overseeing some of the most complex marathon management events in the area's history. La Sala discusses some of the intangibles surrounding the racing community, how 2013 was a year of perfection in participant sign-ups, which ended up translated to a glut of races which has potentially watered down legacy marathons overall. La Sala talks about the participant experience, and some of the issues that each operator must face as they decide to implement a new day of racing, and some of the lessons learned along the way.

Jun 15, 2016

Ray Austin represents a budding revolution of tech in the sports world, with a crowd funding platform which is gaining media attention and fan support, called Project FANchise. Austin discusses how this unique idea is taking hold in the Indoor Football League, where the fans vote on every component: team location, name, uniform colors, beer, and everything else imaginable. Austin covers the early days when he and his partners had to present the idea to IFL owners, and how those voting on team location surprised him with a team location in Utah instead of Oklahoma. Austin talks about his NFL & XFL playing days, as well as some lessons learned along the way. Twitter: @RayAustin36

May 11, 2016

Consumer behavior in sports drives revenue, whether it be in ticket sales, marketing or corporate sponsorship. Temple's Assistant Professor Dr. Christopher Lee has taken a deep dive into the examination of what pushes consumers to purchase or stay away from products, as well as the relationships that people have with brands entirely. Lee discusses his research, along with deciphering the attention span of consumers, including Super Bowl commercial value. Lee talks about how the idea of consumer behavior shifting can have a drastic reaction on the bottom line of every sports franchise. Twitter: @ChrisLeePHD

May 6, 2016

Independent league baseball in New Jersey means thinking outside the boxes when it comes to promotions, but not so much when it comes to a sales mentality. Dave Marek has risen through the ranks of the Somerset Patriots for the past 17 seasons, becoming senior vice president of marketing. Marek discusses the ways in which the Patriots focus on a customer-first mindset, especially when it comes to establishing larger, more impactful group experiences. Marek talks about his experiences with promotions, including having Donald Trump delivering the first pitch via landing his helicopter on center field, and the ways in which to get a community excited for the product every summer. Twitter: @DMarek94

Apr 25, 2016

Morris White III has his second stint on the podcast (Ep. 190), and has a new title at a new university to talk about. White discusses some of the nuances of his position at North Illinois University, as well as ways to promote the various fan experience options available to fans. White talks about the BDSE, which is part of the National Sports Forum, and how mentoring a diverse group of administrators can help grow the industry overall. Twitter: @morrisewhite3

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