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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: sports marketing
Feb 6, 2017

Jack Vincent's book, A Sale Is A Love Affair, shows how top salespeople, in any industry, can be loved by their customers through deep, human connections. Vincent talks about the parallels between the sales process and finding love, as well as developing a trusting, romantic relationship. Vincent describes some of the challenges in creating trust, as well as presents examples of his own experience where he was able to build a heart-felt mindset toward his clients during the sales process. Twitter: @JackVincent

Jan 5, 2017

The Man In The Yellow Suit is Jesse Cole, who owns the Gastonia Grizzlies and the Savannah Bananas at the age of 32, with his wife serving as the Director of Fun. Cole talks about his beginnings, starting with a team and $200 in the checking account, and realizing that fun was the best way to build a fanbase. Cole talks about how deeply entrenched the Bananas mindset is in Savannah, and how far he is willing to go to ensure that each fan has a great experience. Twitter: @YellowTuxJesse

Jan 2, 2017

With over two decades of experience in media, sales and advertising, Matt Jones explains how he helps place Delta State Athletics on the map, even in Cleveland, Mississippi. Jones talks about the relationship between the wins on the field, as well as how to get wins on the revenue ledger. Jones describes how the Division II football and baseball program at Delta State has earned a national presence, as well as provided building blocks for some of the other programs under the department. Jones finally shares his concerns about the lack of talent development for play-by-play broadcasting skills, with less opportunities available, and what that will mean as the older generation "retires out" for sports broadcasting presentation overall. Twitter: @OkraJones

Dec 26, 2016

After 6 years as the associate athletic director for external affairs at Nicholls State, Brandon Ruttley has left the college sports space for private industry. Ruttley talks about the intense coming to terms with his decision to leave athletics, with the door still cracked open to return upon the right opportunity, but is at peace either way. Ruttley shares what he believes the private sector can learn from college athletics organizations, and in turn, what private industry can help those on college campus sports achieve. Twitter: @ColonelRuttley

Nov 7, 2016

Coming over from the professional sports marketing side, Rob Thompson is posed to help his alma mater at the University of New Haven generate a higher dynamic of revenues off-the-field. Thompson discusses his career, spanning from generating crowds for special sporting events, to creating activation for sponsorship partners as well as being a general manager for an Arena Football League team. Thompson discusses the challenges of transitioning to work on a college campus, and some of the assets that he brings to the conversation moving forward. Twitter: @RobThompsonLive

Nov 4, 2016

Joseph Mullings has had an extensive background in helping small university athletic departments generate significant sponsorship revenue gains in their communities through a third party model. Now, striking out on his own with Altitude Sports Marketing, Mullings discusses what many athletic departments tend to overlook when it comes to potential revenue generation opportunities with local businesses around their campus. Mullings talks about his time at KP Sports, which signed up several FCS and Division II schools, earmarking an outsourced sponsorship model that continues to this day. Twitter: @Joseph_Mullings

Oct 31, 2016

With his deep development background, Rob Clark has now begun to strategically plan an external operations role to bring the greater Long Beach State community to campus. Clark discusses his thoughts on social media, promotions that create an impact, and how to ensure that everybody knows about it. Clark shares some insight into how to have a conversation with a donor where everything's upfront, on the table, before it gets too personal. Twitter: @RobClark10

Oct 26, 2016

Tera Black sits in a unique position as one of the few female executives running a professional hockey team. Black has been part of the WCHL, ECHL & AHL as a Chief Operating Officer. Black discusses the Charlotte Checkers' transition last year from Time Warner Arena to Bojangles Coliseum, as well as the flexibility it allowed during the schedule. Black shares her focus on how the Checkers have been able to target mothers in the area, bringing out the ultimate group sales decision-maker, as well as her thoughts on unique work-life balance with her sales staff in the office. Twitter: @TeraBlack

Oct 17, 2016

For the 12th straight season, Minor League Baseball has garnered over 41 million fans. MiLB Chief Marketing Officer David Wright discusses the marketing efforts underway to ensure that the fan attendance number grows instead of remains static. Wright talks about some of the ways in which sponsors have now started to affiliate with MiLB as a vast network of teams for activation, as well as various innovations that have already started to pay dividends, especially when it comes to fan demographics. Twitter: @DavidWrightMiLB

Oct 3, 2016

NCAA Hockey may be a regional sport, but Holy Cross markets it as one of its primaries. Senior Associate Athletic Director of External Operations Joe Bertoletti is responsible for the sales and marketing of the athletic department, and discusses some of the nuances of selling a sport in a hockey-mad area, where there are few comparable programs to judge everything from pricing to marketing against. Bertoletti discusses raising up the profile of women's sports such as lacrosse and hockey at Holy Cross, despite the lack of the school's history in female sports. Twitter: @Jberto13

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