If there is one challenge that Mark Gazdik faces daily at Wright State, its that marketing to fans is harder because of the crowded sports field within a 100 mile radius. This isn't just a marketing issue either, as it deals with both ticket sales and corporate sponsorships. Gazdik shares his insights on attacking those challenges head-on, as well as increasing revenues at the four athletic departments that he's been a part of. Twitter: @MarkGazdik

Bob D'Amelio has been helping grow Western Michigan University for over 22 years, operating under several athletic directors, and growing out the WMU brand. D'Amelio chats about his successes, especially within the community and media realm, as well as some of the challenges that lie ahead for WMU. As D'Amelio states, while several people want to be athletic directors, it is a job title cut from a different cloth, and as far as D'Amelio is concerned, he's happy growing the WMU brand in Kalamazoo and beyond, whether that's at the helm or as one of the officers positioned to guide the overall department forward. Twitter: @BobDAmelio

Sports business education across The Pond has a variance to its application, but that's not to suggest that it's not as worthy as its American or International colleagues within the field. University of Northampton Senior Lecture of Sports Marketing Alan Seymour discusses the breakdown of stereotypes about the UK sports business education system, as well as some of the features that it possess which make it an asset to any pupil from around the world. Seymour weighs in on the idea of dynamic pricing, marketing, as well as the ability to see the European Premier League as more than just Manchester United, but also for the other clubs that exist. Twitter: @Sportsmarketing1

Al Guido is helping oversee one of the newest trends in stadium venues: the online data core principle of capturing as much customer information as possible, while still creating a fan experience unlike any other. Guido talks about the 49ers decision to leave Candlestick for Santa Clara, as well as some of the numerous reported customer features such as detection of bathroom and concessions lines, as well as the various seating option programs for the 49er faithful. Twitter: @AlGuido

Nicole Bucholtz introduces a fresh new marketing term to the podcast: "Duquesne-able." It resides under the notion of what will and will not work within Duquesne University's campus community standards for marketing and promotions at athletic events. Beyond that, Bucholtz shares her vision for making an energetic, fun atmosphere at Duquesne events, and how to engage the student population into attending on-campus games. Bucholtz talks about her past as a graduate assistant at Memphis, an intern at Embry-Riddle and some of the things she's learned along the way, including how to connect and support other young professionals in the field, regardless if they are applying for the same positions or not. Twitter: @NicoleBucholtz

Markeisha Everett has blazed a trail in college marketing quickly in her career, first rising from an assistant in the Bowling Green State ticket office, to working in marketing at North Dakota State, the University of Missouri, Gonzaga and now as a Director of Sports Marketing at West Virginia. Everett discusses her passion for revenue generation, how she understands the role of tickets separate from that of marketing and promotion, and what it truly takes to drive passion in fans to have them attend live sporting events. Twitter: @MarkeishaDenise

Greg Herring has spent the majority of his career helping build marketing strategies for six athletic departments. As a former NACMA President, Herring has also helped lead his peers in the field to understand what can grow and develop fan affinity for the college athletic product as well as build a program's base overall. Herring discusses his thoughts on what builds a great marketing and promotional calendar, as well as how to attract the elusive fan. Twitter: @HerringK1

Andy Ruge, from all appearances, looks like "The Dude" from The Big Lebowski, and he's got the humor to back up that title. Ruge is one of the funniest loving guys in the college athletic space, serving as a sports marketer for George Mason after a stint in minor league baseball. Ruge fully understands the fight of trying to get the fan into the building, to enjoy themselves regardless of the score, and shares his vision of what good sports marketing can be within college athletics. Ruge professes himself to be a constant learner of the sports marketing craft, which has kept him near the top of his game, even back a few years ago when George Mason made a Final Four run and everyone proclaimed him a "genius." Twitter: @TheRuge

Danielle Mayeaux has created an expansive personal brand via social media in a relatively short time in college athletics. Focusing on professional development overall, Mayeaux brings to the table the thought that it is okay to fail at something, as long as you learn from it and don't repeat it. Mayeaux discusses her journey from being a soccer student athlete at Charlotte to a graduate assistant at Memphis and now as an assistant athletic director at McNeese State. Mayeaux shares that each stop along the way has meant learning a lot about herself, as well as her interactions with others. Twitter: @DMayeaux18

Jason Rittenberry is one of the key players in The International Hod Rod Association, as well as the International Raceway group, which owes and operates several raceways throughout the country. IHRA is the second-largest drag racing and fourth largest motorsports sanctioning body in the world, hosting two national touring series, the Nitro Jam Drag Racing Series, and the Thunder Jam Series, covering over 12,000 racers while sanctioning over 100 motorsports facilities. Rittenberry talks about the issues facing motorsports in general; the struggles that oval track races are having compared to drag racing's renaissance, as well as how to attract more of the public to the track. Twitter: @JMRittenberry