Scott Frasnelly returns to the podcast for his second stint. After serving with the ECHL hockey league, helping its sales practices, Frasnelly now has taken that experience to build his own dynamic ticket system. Frasnelly considers iSportstix to be a part of the CRM/ticketing lexicon, as it slowly grows its business out of his garage and into some of the smaller minor league franchises. Frasnelly also talks about his new ownership venture as a restaurant retail manager, and some of the things which change once a person who owns a food operation now eats in someone else’s food operation. Twitter: @iSportsTix

Another returning guest to the podcast is Mike Humes, who switched from the NBA’s Memphis Grizzlies to help run the NHL’s Phoenix Coyotes. Humes is no nonsense, bottom-line financial mind who sees asset creation at the heart of how to sell the Coyotes’ product. Humes breaks down some of the new initiatives of the Coyotes, which have survived NHL ownership and bankruptcy, and now have a renaissance underway as it product builds a legacy in Glendale, Arizona. Twitter: @MikeHumes1

Eric Edelstein represents one of the best success stories in the sports industry.  In high school, Edelstein was already getting his teeth cut on how to work in sports with the Cleveland Indians, then parlayed that into an internship in Buffalo. Now, 15 years later, Edelstein is in charge of one of the premier AAA franchises on the West Coast, the Reno Aces, and has already put his fingerprints on the Aces sales culture and success for the upcoming season. Edelstein shares his wisdom, as well as mindset on hiring, firing and making sure that the office reflects the values of the community. Twitter: @EricBaseball

Kevin Hatcher represents the epitome of NCAA Division II athletics, discussing how different the scene looks compared to the Division I days. Hatcher talks about the responsibilities, as well as smaller staff and budget, that make up the realities of CSSB and its sister Division II schools in the conference. Hatcher discusses coming into the environment, understanding how to shift the culture, and why it may be necessary to move staff when they do not fit into the system. Hatcher broadens the scope by illustrating why a jump to Division I athletics is not a certainty, even when an athletic department such as CSSB wins on the court.

The Arizona Sundogs CHL hockey team made international news in 2013 by having their front office staff climb into a scissor lift and staying up there for over a week until they set a new record of season tickets. The news coverage hit both BBC news and Deadspin as a completely out of the ordinary way to generate season ticket sales. The Sundogs are the Central Hockey League affiliate of the NHL Phoenix Coyotes. Sundogs GM Chris Presson talks about the scissor lift stunt, as well as how the club functions overall in Prescott Valley, about 90 minutes north of Phoenix, in the Tim's Toyota Center. Presson discusses some of the ins and outs of working in minor league sports, as well as what the sports management programs aren't teaching their students, and focuses on how sports sales needs to be viewed as a mainstay for anyone choosing to enter the industry as an employee.

On this official Opening Day of Major League Baseball, two members of the Los Angeles Angels’ Front Office come on the podcast to talk indepth on the various components of both scouting and player operations. This is built from the idea of what actually goes into statistics, scouting and overall roster management. Director of Scouting Nathan Horowitz and Director of Player Operations Jonathan Strangio each bring different measurements on how they see the game, as well as how to ensure that each person is working in a cohesive group to bring the best team together on the field.

While a lot of folks talk about how to break into sports, few have the amount of experience that Steve Masterson has. Masterson has helped place 1,000s of young professionals in the business, through various ventures including GameFace Sports Jobs and Learfield Sports. Masterson’s podcast is unique as well, so you’ll have to consider it a “double-album” where one part was recorded in October 2013 and the other part was recorded in March 2014. It helps provide perspective on what Masterson has learned along the way in terms of what candidates, hiring supervisors and the overall industry is looking for. If you’re looking at breaking into the sports industry, Masterson touches on every facet of the job search. Twitter: @NotStephen0

Mike McAdams is back on the podcast, now saddled with the new task of helping the Chicago Cubs’ break in their new Cubs Park in Mesa, Arizona for Cactus League play. McAdams talks about how the new engagement mentality of selling in advance has changed the Cubs’ prospects for the 2014 Spring Training season, resulting in several sell-outs for the 15,000 capacity ballpark. McAdams also discusses some of the strategic changes of where Cubs Park was placed, the desire by other organizations in the area to also utilize that space, and what the vision is, long-term, for the Cubs organization when it comes to Spring Training operations. Twitter: @McAdams18

The University of Arizona VP & Athletic Director Greg Byrne talks about his use of social media in terms of helping promote UA athletics, as well as some of the things he's learned along the way. Byrne is one of the younger, more dynamic athletic directors in the NCAA, and discusses how one tweet of his new football coach hire gained interest throughout the world while possibly changing the acceptance of Twitter by athletic administrators overall. Byrne shares his thoughts on whether the industry's leadership has gotten too "title focused" and how to foster great career development for each young professional in college sports today. Twitter: @Greg_Byrne

Usually, guests come on the show to celebrate their marketing successes, but Tucson's Mike Feder is in a different situation. General manager of the team for three seasons, the Tucson Padres, have left town for El Paso, and after 30 years in the business, Feder is now turning his attention to working for the Arizona Diamondbacks as a liason to the southern part of the state. Feder discusses the reasons why the AAA Padres team moved three years prior from the city of Portland, Oregon and now have gone to El Paso for what may be a successful market transfer. Feder discusses the highs and lows of operating the franchise in the city of Tucson, an area with a new distinction as the largest population without a professional team. Feder also mentions a key caveat to the Padres' move to El Paso as the Chihuahuas, as their new stadium hasn't been finished, meaning that the Chihuahuas will play against the Reno Aces in Tucson to open the 2014 season. Both the Aces and Chihuahuas have the distinction of being franchises which formerly called Tucson home, if there wasn't enough added intrigue enough to the story. Twitter: @MikeFeder