Chris Yandle is the recipient of COSIDA's 2014 Rising Star Award, and with good reason. Yandle has helped bridge the gap between the old Sports Information era of press releases to the new one of digital communication. Yandle discusses some of the hot topics going on the sports communication field, as well as where the industry needs to head in the next few years. Twitter: @ChrisYandle

Danielle Mayeaux has created an expansive personal brand via social media in a relatively short time in college athletics. Focusing on professional development overall, Mayeaux brings to the table the thought that it is okay to fail at something, as long as you learn from it and don't repeat it. Mayeaux discusses her journey from being a soccer student athlete at Charlotte to a graduate assistant at Memphis and now as an assistant athletic director at McNeese State. Mayeaux shares that each stop along the way has meant learning a lot about herself, as well as her interactions with others. Twitter: @DMayeaux18

Andy Fee oversees athletic development for UC Santa Barbara and explains how the geographic location of its alumni means expansive reach to various places outside the local area. Fee talks about the goal to get to know the donor, to understand their needs and ensure that long-term gifting is done in manner that helps the university's core mission. A portion of the interview turns toward the subject of the tragedy of May 23, 2014 where the Isla Vista killings near the campus of UC Santa Barbara, where seven people were killed, and thirteen others received non-fatal injuries. Fee talks about how the campus community has sought to react to that worldwide news event, whether it is wise to suspend all funding activities or increase them, and how to respectfully honor those murdered without exploiting their deaths for financial gain. Twitter: @UCSBAndyFee

The complex world of television ratings and audience viewership analytics are explained by one of the authorities on the subject, Stephen Master, who oversees the Sports Practice department of The Nielsen Company. In what transforms into an extensive discussion on what makes up viewership as well as what corporate clients are looking at when advertising, Master explains some of the more in-depth components of ratings numbers. Twitter: @StephenMaster13

Russell Scibetti has helped revolutionize the sports business conversation since 2008 with his blog, TheBusinessOfSports.com, as well as the expansive #SBWEEK that has sought to build a networking capability across the global for those in the business. That's Scibetti's passion, as well as his extensive work in data analytics and CRM with The New York Jets and now as VP of KORE Software. Scibetti shares his thoughts on the data revolution undertaking sports sales departments, as well as striving to gain mass certification of sports management programs in order to ensure that they are creating specific standards for tomorrow's leaders in the industry. Twitter: @RScibetti

Jared Rose's 13-year career has spanned from a minor league baseball team, two arena football league teams, and two NBA corporate partnership departments. Rose talks about his interest in designing great corporate partnerships, as well as the fact he helped launch one of the most successful Arena Football League 2 franchises in history in the Spokane Shock. Rose discusses various components of a corporate partnership, as well as understanding why it is necessary to move in order to propelling your career forward, along with challenging yourself. Twitter: @JaredRoseCity

The Experience App just won the Best In Sports Technology Award in 2014 by Sports Business Journal. Ben Ackerman comes on the podcast to discuss what the Experience App is, and how it can revolutionize sports revenue in-arena by developing a newer smartphone technology to allow VIP experiences as well as in-game upgrades for fans. This is a new territory for sports business, as in-stadium WiFi capabilities are being established and upgraded, as well as the idea of franchises accepting as much small data information to build customer profiles to sell more to their fans as well as understand fully who their fans truly are. Twitter: @ExpApp

The Fargo Force junior hockey league team is tasked with the impossible each winter; put on a compelling hockey product with a small population, against one of the premier college hockey teams in the country (North Dakota). Trevor Christiansen has been with the Force for several years as first an intern, and now as ticket manager, and explains how the organization markets itself and remains successful, despite the fact that other previous professional hockey entities failed in that same market. Twitter: @ForceTicketGuy

Jason Rittenberry is one of the key players in The International Hod Rod Association, as well as the International Raceway group, which owes and operates several raceways throughout the country. IHRA is the second-largest drag racing and fourth largest motorsports sanctioning body in the world, hosting two national touring series, the Nitro Jam Drag Racing Series, and the Thunder Jam Series, covering over 12,000 racers while sanctioning over 100 motorsports facilities. Rittenberry talks about the issues facing motorsports in general; the struggles that oval track races are having compared to drag racing's renaissance, as well as how to attract more of the public to the track. Twitter: @JMRittenberry

Matt Cerrone represents the new frontier of digital media. Formerly an independent blogger with MetsBlog.com, which he grew into a powerhouse brand with over 250 million hits on his site, Cerrone has now entered the big leagues as the Director of Digital at SNY cable television. Cerrone discusses some of the various issues surrounding the blog, podcast and overall digital landscape, where folks mostly misconstrude what it truly takes to generate a lot of hits by building a brand overtime, instead of being an overnight success. Cerrone also talks about his role at SNY, as well as why the talent pool in the world of blogging may be a lot thinner than it was only a few years prior. Twitter: @MatthewCerrone