The world of sports law is broken apart and put back together again by attorney Bram Maravent, who has worked in both the public eye at CNN Headline News, a legal analyst of sports business, and as an associate of a Miami law firm. Maravent discusses the issues dealing with the O'Bannon lawsuit, understanding the role of the NFLPA in the legal matters of Ray Rice, and the Florida State University issues surrounding Jameis Winston. Twitter: @Brammaravent

The El Paso Chihuahuas are one of the 2014 MiLB success stories in terms of revenue generation and attendance. Director of Ticket Sales Nathan Reilly explains how the former Tucson Sidewinders franchise relocated at the beginning of 2014 to El Paso, and had an immediate impact on the community. The Chihuahuas sold out 49 of 68 regular season games, ranking 3rd in the Pacific Coast League in average attendance, and averaged a sellout for the season at 8,193 fans per game. Reilly discusses the ways in which the team went full force into the community, selling out the house one ticket at a time. Twitter: @UTStars

Fanmaker hasn't reshifted their digital focus in college athletics as much as they have complimented their existing workflow to build an insights component to their client offerings. Fanmaker CEO Jason Cole talks about the humble beginnings of the company, formerly called Row27, that burst onto the scene with some of the best vendor video production and microsites offered to college athletic departments and professional sports franchises. Some of those dynamic images have helped shape recruiting in a segment of the sports industry where innovation was often lacking. It's also about capturing and engaging with the elusive fan. Cole covers the trends that are beginning to come into focus now, especially how data insights as well as fan information is becoming so vital to an organization's existence and future. Twitter: @JRCole

While the words "fan engagement" are thrown around quite a bit by other social media companies, Lodestone appears to have a finger on the pulse of what fans want to engage with. Lodestone CEO Mark Drosos chats about the difference between engagement and actually engaging fans, and there is a wide chasm in the two styles. Drosos speaks about some of the issues surrounding social media, as well as the misunderstanding of how to fully embrace a fan-first approach to developing an omni-channel platform strategy. Twitter: @MarkDrosos

Understanding and engaging with corporate partnerships has been an ability of Marco Gentile since he was an intern with the Baltimore Orioles back in the mid-1990s. Rising through the ranks with the Orioles to National Account Sales Manager after 11 years, Gentile left the Orioles for Washington, D.C., to oversee Corporate Sales for the Washington Mystics, Capitols and Wizards. Now back with the Orioles in his first season as the Vice President of Corporate Partnerships, Gentile discusses the best ways to develop great relationships that build to long-term growth with each client. Gentile discusses how the Oriole Way, in terms of the mindset that permeates throughout the franchise, helps protect the Camden Yards brand by ensuring that clients have to become a good match with the franchise's image and appearance throughout the venue. Gentile looks back at his tenure as an intern, speaks about the great opportunity, and how that may be lost on today's generation as internships start to wane due to lawsuits over a lacking pay structure to the internship experience model. Twitter: @MarcoGentile

Jean Gee represents one of the quintessential women's administrators in college athletics. In her 18 years at the University of Montana, Gee has risen from an assistant athletic director of compliance to a senior woman's administator, as well as serving as interim athletic director. Gee pulls no punches, especially when covering her thoughts on why there aren't as many women serving as athletic directors, along with the public perception against the reality of NCAA compliance standards. Gee also mentions a brief blimp of history of UM, both following the firing of the athletic director and football coach, as well as how a 2010 incident created the "most hated man in montana" legacy.

Josh Klein has been working in the ticket industry for over 30 years with some of the biggest ticket platform providers in the world. Klein discusses the primary and secondary market, pricing and some of the aspects that people should be focused on most; namely customer service and how to drive more quality interaction between the ticket seller and the customer upon deliverables of the product. Klein's experience even goes back to the USFL days of the 1980s, where he has still one regret of something that he didn't say to the then-USFL commissioner Chet Simmons, on a snowy walk to the NYC subway while he was an intern. Twitter: @TicketExpert

Dave Brooks has shook up the music industry with his new digital magazine, Amplify, which covers its topics like a newspaper beat. As the former editor of Venues Today, Brooks knows how to develop sources and cover the industry from all angles, something that he believes the music industry isn't necessarily always comfortable with. Brooks talks about several of his key stories that have gone viral, capturing industry attention since Amplify went live in August 2014, and where he envisions the digital publication to be headed in a few short years. Twitter: @RealDaveBrooks

If there is one challenge that Mark Gazdik faces daily at Wright State, its that marketing to fans is harder because of the crowded sports field within a 100 mile radius. This isn't just a marketing issue either, as it deals with both ticket sales and corporate sponsorships. Gazdik shares his insights on attacking those challenges head-on, as well as increasing revenues at the four athletic departments that he's been a part of. Twitter: @MarkGazdik

Data collection is an imperfect science, especially when the franchise doesn't know what its actually looking for within the information it collects. Repucom's VP Scott Horowitz discusses some of the issues with data and discovering insights within them, breaking apart those silly industry buzzwords to describe analytics, and instead examining exactly what is important when it comes to revenue generation. Horowitz shares his views on why different market segments are important to a sports franchise, even if the standard fan doesn't recognize them, and how each system moves forward to building revenue for the franchise as a whole.