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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: May, 2013
May 1, 2013

 

This is a great episode for those who want to work in sports to listen to because its about wanting it more than the other person. Justin Kesterson has worked in various levels of college and high school athletics, including a Division I, two Division IIs, and now at the high school level, performing every type of duty including: broadcast, sports information, promotion, events management, marketing and corporate sales. Kesterson talks about graduating out of the Seattle University MSAL program during its infancy, being married but living two states away from his wife while working in the wilds of Montana at MSU-Billings as Sports Information Director, and how he continually outworked other interns at Seattle University.

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