After 42 years, the CCHA is closing its doors in July 2013, and its member schools will be placed in four different conferences. Rob Murphy has been responsible for the league’s sponsorship growth over the past few seasons and shares some insight into how to achieve activation in amid the economic downtown. Murphy talks about how to engage corporate sponsors, as well as ensure communication with each of the smaller schools about why some of the larger members of the conference such as University of Michigan are gaining more traction with sponsors.
The best way to examine something is to see how the rest of the world reacts to it and that’s where John Manning comes in. Manning’s pricing principles are based in Australia, but has several years of experience in the Asian markets, focusing on the psychology of why we buy and what value we place upon it. Manning discusses some of the misconceptions that business have on pricing and how to ensure that the true value is reached each time when putting a number on a product’s value. Twitter: @PricingProphets
To say that Thomas O’Grady knows about brand indentity is an understatement. O’Grady discusses his thoughts on branding, logo identification, and how important creative services is to any professional or college team. From 1990 to 2003, Thomas O’Grady served as Sr. VP of the NBA’s Creative Services Division, responsible for a 25-person in-house team that orchestrated the creation of 20 of the 30 NBA team re-branding identities, helping propel NBA licensed product revenues from $180 million in 1990 to $2.5 billion in 2002. O’Grady also was the brand architect behind the WNBA launch, the entire brand identity of the 1995 NBA expansion Toronto Raptors and Vancouver Grizzlies, the NBA.com website launch in 1995, and the 1992 USA Basketball “Dream Team” marketing, sponsorship and brand initiatives.
The ticket sales platform game is changing, and Evento is one of the products which may help change how fans purchase online tickets in the next few years. Half a world away in Tel Aviv, Israel, Evento Founder Ophir Zardok discusses how his product works on Facebook, allowing fans to select tickets right next to their friend’s seats, as well as place purchase announcements on the buyer’s Facebook Timeline. This type of technology works across other platforms, including collaboratively with existing rights holders' ticket agencies, and could change the face of ticketing technology forever. Zardok finishes the episode with a discussion of his charity work, attempting to bring both Israeli and Palestinian children together under the umbrella of sport. Twitter: @ZOphir
Mark Washo has influenced a generation of tickets sales representatives with his book, How To Break Into Sports Through Ticket Sales. Washo also founded PMI College, a third-party out-bound ticket sales group with several college properties throughout the nation. Washo talks about his book’s influence, as well as how the world of ticket sales has grown since his time at the Chicago Fire and other other MLS teams, always trying to sell out the house. Twitter: @BreakIntoSports
David Haney is the branding genius behind the NHL’s “Coolest Game On Earth” campaign. Haney discusses how to develop a good brand or repair a sick one. This is very key in the modern age of social media and among fragmented platforms of messaging. How do you get people to feel the right away about your brand? Haney leads with the way with an amazing episode of digging deep into the heart of what branding is, and some of the misconceptions about brand in general. Haney finishes the episode by offering a gift to the podcast and its listeners. Twitter: @DFHaney
Prospect leads are the name of the game in corporate and ticket sales, something that Bill Nielsen has helped provide to various college and professional team sales departments. Nielsen talks about the surveying that is also performed by Scarborough Sports Marketing, helping determine impact of branding as well as price points for sports franchises in the area of fan development.
Greg Shea has a duality within his position, not only is he in charge of attracting patrons to the Tri-City Storm hockey club, but also to the Viaero Events Center, located in Kearney, Nebraska. Shea talks about some of the issues with building price points, attracting both concert-goers and Storm games. The Viaero Events Center is west of the major city of Grand Island in the state of Nebraska, beyond that point, the state is populated with small towns with few entertainment options. Shea talks about trying to attract folks east of Grand Island to the Viaero Events Center and what challenges the new 15,000 seat Pinnacle Bank Arena in Lincoln will have on drawing people from that area in the future. Twitter: @GregShea2
A lot of sports analytics interest has been devoted to the team functionary of improving scouting, but that’s not where Steve Fall’s Sports Resource lies. Fall has been helping agents increase the value of their clients when faced with contract negotiations and arbitration hearings. Fall walks us through the process of showing what statistics matter, where the field is headed and how newer professional athletes and their agents are benefiting from this service. Twitter: @StatsMan
Blue turf, a nationally-ranked college football team, a rising NCAA Tournament basketball team, and a flood of attendance doesn’t make Matt Beckman’s job any easier. Beckman has to work with the notion of getting fans to return again in case the team starts to lose, and talks about some of the issues surrounding the rising crest of NCAA sports in Boise. Beckman also discusses select-a-seat nights and his time as marketing director at Gonzaga. Twitter: @MattBeckman_