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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: athletic administration
Mar 24, 2014

The University of Arizona VP & Athletic Director Greg Byrne talks about his use of social media in terms of helping promote UA athletics, as well as some of the things he's learned along the way. Byrne is one of the younger, more dynamic athletic directors in the NCAA, and discusses how one tweet of his new football coach hire gained interest throughout the world while possibly changing the acceptance of Twitter by athletic administrators overall. Byrne shares his thoughts on whether the industry's leadership has gotten too "title focused" and how to foster great career development for each young professional in college sports today. Twitter: @Greg_Byrne

Feb 7, 2014

First time athletic directors at small colleges often are overwhelmed by new tasks such as marketing, branding and communications. That's where Trip Durham comes in, running 2D Consulting, which seeks out those opportunities to help young ADs build their brand while in the top chair of the department. Durham talks about his past association as one of NACMA's leaders, which has helped increase the collective marketing acumen for the entire collegiate athletic landscape. Durham discusses his 22+ years in athletic administration and some of the challenges that new athletic directors, as a first time head of a department, who are looking to make the most of their revenue streams in marketing, communications, development and ticket sales. Twitter: @2DConsultingLLC

Jan 17, 2014

Athletic administrators cannot do better than to replicate someone like Bill Hogan, who has been in the sports field for over 30 years at three different universities. Hogan talks about his time at Seattle University, especially mentioning the fighting to search out the department's long history which had been placed underneath a pool to rot. Hogan discusses his vision for bringing back Division I athletics to Seattle University after 29 years as well as capturing the city's attention by playing at the Key Arena. Hogan exemplifies his philosophy on grooming young administrators in his department and takes a few shots at the host, which is not unlike Hogan at all.

Dec 30, 2013

 

In an industry where administrators jump from job to job every few years, John Gruppo has only been in two positions during his 13 year career. Gruppo served as a jack of all trades at Northeastern, in the capacity of Assistant Athletic Director of Business and Ticketing for over 10 years, then left for George Washington University, to work as the Assistant Athletic Director of Budget and Finance. Gruppo talks about having to do it all alone when it comes to certain duties as folks start out in this industry, as well as why its good to move, but it can also raise institutionalization questions if people stay too long at a job as well. Twitter: @JohnGruppo

Dec 2, 2013

 

For a state worker, Keith Kizer has one of the more interesting jobs in the world. In one of the state’s largest assets, Kizer operates with a small staff of five in a nook of a large building and works out of a small office unrecognizable to the popular media image of what many think the NSAC is. Kizer, along with five NSAC commissioners, is in charge of overseeing the licensing, sanctioning and officiating of Nevada’s unarmed combat matches – kickboxing, mixed martial arts, and boxing. Not that it doesn’t come without controversy and what he considers slander when the NSAC’s integrity is questions, as Kizer mentions in the podcast. Kizer talks about the role of the NSAC, how its brand is extensive enough that those outside Nevada confuse the commission’s role in worldwide unarmed combat sports affairs. Kizer covers some of the hotter topics surrounding the NSAC, including Fallon Fox, Testosterone Replacement Therapy, health & wellness of fighters, controversial judging decisions such as the Hendricks v GSP fight as well as the extensive social media aftermath.

Nov 28, 2013

 

Embry-Riddle, an NAIA aeronautics university athletic department in Florida has helped launch several careers of young professionals in the field of sports management. John Phillips serves as Associate Athletic Director of ER, talking about the role of the school in developing a great atmosphere for fans, student-athletes and becoming a working lab for those looking to grow while working in sports administration. Phillips discusses his side job, working as sportscaster for ER basketball games, as well as during Daytona’s Speed Week every February during the biggest event of the year for NASCAR. Twitter: @JP_Daytona

Nov 1, 2013

 

Kevin McNamee has over thirty-five years of experience as a Division-I administrator as well as a coach of swimming and diving. McNamee talks about how his coaching days helped develop his administrative role with St. Bonaventure for 17 years, then moving to George Mason for the last 19 years, overseeing of some of the more detailed aspects of the department. McNamee discusses various points on how to conduct proper business operations, event management, as well as sports programming, along George Mason’s magical men’s basketball ride in 2006 through the NCAA Tournament to the Final Four. Twitter: @KWMcNamee

Oct 2, 2013

 

Kelley Walton has worked in professional sports hiring for over 10 years, as the director of human resources for the Columbus Blue Jackets. Now a practicing lawyer and instructor with Ohio University’s Sports Administration program, Walton has authored a book on breaking into the industry called Prepare for Opportunity: A practical guide to applying for a job in sports. Walton talks about the reasons why she felt the book was necessary, what Gen-Y has to offer the industry, and how lawyers are talking over not only the world as a whole, but especially athletic departments where the legal and analytical issues are beginning to grow larger daily. Twitter: @HRLegalConsult

Aug 23, 2013

 

In an episode that was supposed to be recorded back in November 2012, T-Ante Sims finally sits down for a chat on working in sports, in higher education and with student athletes. Sims talks about his role at Sacramento State University Athletics, finding student workers, and some of the environment that CSSU creates with smaller venues and no amenities. It was a long, overdue chat with T-Ante Sims, and well-worth getting done.

Jun 9, 2013

 

It isn’t just about being good according to Devin Crosby, its about being in the top 20 percent of your department. Crosby, who has served twice as a Deputy Director of Athletics at Towson and Kent State, talks about his role in being second in command of an athletic department. Crosby discusses the mentality of budgets, expectations both personal and professional, and how to build a great career in the world of intercollegiate athletics. Twitter: @DevinLCrosby

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