Community relations is a new component for college athletics, although it has been in the professional sports ranks for a long time. Meaghan Brooks has overseen the program at the University of Oklahoma since its inception in 2012, describing what seems like a political campaign as the Sooners perform over 100 school visits annually. Brooks shares her secret for staying on top of things: Organization. That may sound simple enough, but when she gets into the details, she reveals a complex world of ensuring that everything is in place, even when someone still notices the smallest issue and magnifies it post-event. Brooks talks about the main goal, which is showing how her department improves the attendance and revenue situation for Oklahoma, as well as her continued desire to make sure that the goodwill toward the community is long-term in the activities that UO athletic department perform on a weekly basis. Twitter: @MixMasterMegs

Dr. Darin White is part of the new contingent of academia attempting to improve the sports business acumen available in sports management programs, starting with his own program at Samford University's Brock School of Business. White doesn't just stop there, also chairing the Sports Marketing Academic Society, as part of the American Marketing Association. The goal is to develop a framework that builds the best graduating student who is prepared to meet the challenges of today's professional sports franchises and athletic departments worldwide. White discusses how he arranges his curriculum with the help of various sports business leaders, as well as lays out the facts to any would-be student seeking to gain employment in sports. Twitter: @Sports_Biz_Prof

The Huntsville Havoc are a mainstay of the Southern Professional Hockey League, one of 10 outlaw minor league hockey teams affixed together in a region of the United States that isn't known for its winter ice sports. Havoc Director of Ticket Sales Cline Thompson explains why the SPHL and the team have been able to be successful, despite the unification of several other minor league hockey teams in the CHL, which helped cause a drastic ripple effect across the sports business landscape. Thompson discusses the Havoc's methods of marketing, especially against SEC football and other "town closers" in order to fill the stands during their season and continue to pack the house with crazy promotions such as "Weiner Dog Racing On Ice." Twitter: @Cline_Thompson

The New York Cosmos' legacy from the 1970s has re-emerged as an NASL team fighting itself way toward revenue generation amid a rising trend of soccer awareness and excitement. Richard Searls describes some of the ways that the Cosmos have grown their own base on the Hofstra college campus, despite not having alcohol sales to bouy their bottom line. For Searls, it comes down to a unifying sense of ownership by the fans themselves. Searls also talks about his commitment to the franchise, which includes one of the longest daily commutes for a franchise executive ever. Twitter: @RichSearls

Understanding how priority points and loyalty marketing work for a sports franchise is something that John Lemke has been dealing with for a long, long time. His career has spanned from loyalty marketing programs for the airlines, hospitality to setting up various sports franchise models with EFan. Lemke sorts out some of the issues regarding a loyalty marketing plan and implementation, in order to ensure that when a customer buys into a rewards program, that they stay in, long-term and continue to build up those points.

Brock Wissmiller is providing that NCAA Division II has just as many revenue opportunities as the big boys at Division I. Wissmiller has several years of development, fundraising, media and sales experience, all of which he brings to the table daily at the Upper Iowa Athletic Department. Wissmiller discusses some of the perceptions and misconceptions at working at a small university athletic department, as well as how anyone can become an asset on staff if they are willing to try. Twitter: @bwissmiller

The Charlotte Knights in a unique position within the MiLB landscape: A franchise with a continual sold-out situation that is drawing the interest of the local secondary ticket market, as well as some national attention for one of the best new ballparks in America. Knights' Director of Ticket Operations Matt Millward discusses some of the various ways in which the team has utilized every revenue stream imaginable during its first year in downtown Charlotte in 2014, and how the team was able to carry a brand that didn't sell out in Fort Mills, South Carolina up the road, across state lines, and turn it into a turnstyle phenomena. Twitter: @IMPennSt

The podcast headed to Charlotte, North Carolina for Ticket Forum 15 and conducted a group interview with Kevin Wilson, Associate AD of Development - North Carolina Central University Athletics, Heather Lutz, Assistant AD of Marketing & Sales - University of Toledo and Eric Leach, Assistant General Manager, Bowling Green Hot Rods. Each brings something interesting to the table, especially on how to draw an audience, keep fans happy and live the brand every day. Special thanks to Ticket Return which facilitated the interviews as well as the location at the beautiful new Charlotte Knights' baseball park in downtown Charlotte, NC.

Realizing revenue is one of new facets of athletic departments, and David Paitson is bringing his professional experience to the FCS level to prove it. Paitson oversees the FCS powerhouse Sam Houston State's revenue streams as an associate athletic director, and covers a lot of the ground of what it takes to generate actual income at the lower Division I levels. Paitson discusses some of the ways that Sam Houston State has been able to separate itself from the competition, including how to draw an audience amid professional teams and FBS schools fighting for the BCS crown. Paitson gives his thoughts on the Power 5 decision of autonomy, what that could mean for the FCS level as a whole, and why its sometimes a better fit for a school to stay a big fish in a little pond. Twitter: @Paitson

Sitting down in Charlotte during Ticket Forum 2015, Garrett Nolan discusses his role at Bojangles Coliseum and Ovens Auditorium. While the conversation starts off with dealing in ticket sales, especially with Bojangles' announcement of the move of the AHL's Charlotte Checkers to the Coliseum in 2015-16, it transforms into a debate over the role of the secondary market, and ticket brokers as a whole. Nolan presents his points and thoughts on whether a resale market is necessarily good for event ticket operations, and what some of the downsides might be. In the end, Nolan and I share our Super Bowl picks (I was wrong on mine). Twitter: @GarrettNolan