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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: February, 2014
Feb 5, 2014

Jeff Berryhill oversees one of the most complex sales operations for any professional sports league. Located in Blaine, Minnesota, the National Sales Center helps develop "fresh out of college" graduates and transforms them into cutting edge sports sales executives for Major League Soccer. Berryhill discusses some of the things that the NSC candidates go through, including dorm life, with no guarantee of a job at the end of the training cycle. Berryhill talks about what makes a great sales staff go, how he has helped place great young executives with MLS franchises, and why it is important to be mobile in the sports industry if executives want to stay in the sports industry. Twitter: @BhillMLS

Feb 3, 2014

Chris Yates is one of the new age media brands in sports, extending out through the Internet through social media, especially with Google Plus Hangouts. Yates talks about what works, and what doesn't, in digital media as well as why patience is one of the valuable keys to building up a credible brand online. Yates discusses his infamous first interview with Grumpy Cat, as well as how he has interacted with and created a large audience in a space that rivals some small traditional media platforms. Twitter: @ChrisYates11

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