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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 14, 2014

 

John Shumate has worked on both the side of the franchise and the brand. With experience in corporate sales delivery for the Orlando Magic, Columbus Blue Jackets and Miami Dolphins, Shumate oversaw brand management of Gatorade for eight years and now serves as Director of Marketing for PepsiCo in the Southeast Region, fostering brand affinity with the NFL and the soft drink company. Shumate talks about some of the ways that corporate sponsorship representatives hurt their chances of ever getting a deal done, including asking for essentially a charity over true sponsorship activation asks. Twitter: @JohnAShumate

 

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