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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 24, 2014

Nate Silverman has worked for two NBA teams, run his own sports consulting firm, and sold corporate sales for Learfield Sports. Silverman knows the sales game and how to move inventory. Silverman talks about some of his methodology, including how to engage high dollar CEOs into buying the night of a game for the rest of the season, as well as getting them to pull out that infamous "black card" with no credit limit. Silverman talks about his time at the Seattle Supersonics, including his ability to get the preferred vendor status for the Microsoft account which meant a ton of inbound calls while the rest of his colleagues were making out-bound ones. Silverman talks about his utter disappointment in the Sonics leaving town, his decision not to go with the team, and his time running his own consulting firm.

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