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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 13, 2013

 

Long-time sports marketing legend David Hersh has formed a new company to change over how college athletics promotes and sells their teams. Hersh has formed the Viking Athletic Partnership with Portland State University, which he considers wholly different than the third party concept used by most major university athletic departments in terms of ticket sales. The VAP examines ways to use the entire sports revenue ecosystem; tickets, marketing, promotions, corporate sponsorship, etc., to build a better, more sound product to sell to the greater Portland area. Hersh discusses his background in running two versions of the Portland Beavers baseball franchise as well as his twenty-plus year career in the world of professional sports, and how he looks to extend those metrics to the college athletic landscape.

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