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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 26, 2013

Sheldon Arsenault is a seven-year veteran of hockey administration, hiring a new sales staff at the WHL's Vancouver Giants as well as implementing several strategies for success. Arsenault eliminates some of the mythos about the Canadian hockey fan, especially the idea that it doesn't take much to get fans in the building up in the Great White North. Arsenault talks about the Giants' marketing strategies, especially growing a fan base even when its not a winning season.

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