Making the sale is never easy, but it can be harder if teams don’t know who to go after. That’s where Full House Media comes in, explains Director of Sales Brandon Steffek, who goes through the various ways of data mining that have helped the company become a leader in the industry. Steffek talks about going after businesses, showcasing various B2B scenarios that are sometimes overlooked by teams but may be their most valuable premium and group sales. Twitter: @BStefFullHouse