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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 22, 2012

Matt Harper serves as the general manager of The University of Oregon's Duck Tix, an in-house out-bound ticket sales division within the UO athletic department. Harper's extensive experience in ticket sales includes work at IMG-Learfield, Disney Wide World of Sports, & Seattle University Athletics. Harper sits down with Troy Kirby to talk selling philosophies, customer care, season ticket holder retention, and some of the misconceptions of the ticket sales arena. A companion to this podcast is a 11 minute minicast (available exclusively to FREE iOS podcast app subscribers), where Harper discusses leveraging ticket sales and other topics.

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