Get Premium Access
Info

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
RSS Feed Premium Podcasts
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
2018
September
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October


Categories

All Episodes
Archives
Categories
Premium Episodes
Now displaying: Page 1
Jan 11, 2016

Eric Mastalir has witnessed the digital buying convergence of the public through both the lens of sports and general commerce. Mastalir, who formerly was the Chief Commercial Officer of the Seattle Seahawks and Sounders FC, also served as Vice President of Corporate Partnerships at the San Jose Sharks and Vice President of Strategic Alliances at the Sacramento Kings. Mastalir shares some of his thoughts on corporate sponsorship activation, as well as understanding both engagement from the public and the business development end of the relationship. Mastalir also talks about how Amazon's digital systems may help transform the process of sports sales. Twitter: @emastalir

0 Comments
Adding comments is not available at this time.