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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 16, 2015

Jeff Ferguson appeared on the Tao of Sports Podcast back in Ep. 189, and has returned to share his outlook on the last two years of sponsorship sales. This may be a drastic turning point in the industry, Ferguson suggests, as the budgets start to become more open toward sponsorship pitches. Ferguson shares his views on selling sponsorships, as well as understanding the other side of the table, along with their concerns. Ferguson talks about building up a sponsorship sales culture that works, long term, for an organization determined to succeed. Twitter: @FergySports

Blog Post "Creating A Successful Sponsorship Sales Culture"

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