Jeff Ferguson appeared on the Tao of Sports Podcast back in Ep. 189, and has returned to share his outlook on the last two years of sponsorship sales. This may be a drastic turning point in the industry, Ferguson suggests, as the budgets start to become more open toward sponsorship pitches. Ferguson shares his views on selling sponsorships, as well as understanding the other side of the table, along with their concerns. Ferguson talks about building up a sponsorship sales culture that works, long term, for an organization determined to succeed. Twitter: @FergySports
Blog Post "Creating A Successful Sponsorship Sales Culture"