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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 8, 2015

Steven Ziff is no stranger to the podcast, having been a guest on Ep. 181 as VP of Brand Marketing for the Florida Panthers of the NHL. Now at the NFL's Jacksonville Jaguars, Ziff has unveiled a sweeping new premium hospitality program called "Jaguars Black" which may revolutionize how local businesses and sponsorships interact with professional luxury experiences. Ziff frames some of the challenges that he saw coming into the Jaguars, especially when the team had half of the NFL's norm for business involvement, as well as how to engage those community members to be a part of the team's overall scope of brand. Twitter: @SteveZiff

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