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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 3, 2015

Bill Hancock has achieved a unique trifecta in college athletics: he was the first director of the NCAA Final Four, first director of the Bowl Championship Series (BCS) and the first director of the College Football Playoff in an over 50-year-career. Hancock discusses his relationships in college basketball, the reasons behind playing in massive stadiums for ticket availability and how it fostered tournament expansion during an unprecedented growth of the game as well as television rights revenues. Hancock covers the reasons why he feels the BCS was ultimately successful in determining a national football champion, as well as the CFP, which he feels has improve the game as well as increased the chances of exciting football in January. Twitter: @BHancockCFP

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