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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 20, 2015

Dr. Darin White is part of the new contingent of academia attempting to improve the sports business acumen available in sports management programs, starting with his own program at Samford University's Brock School of Business. White doesn't just stop there, also chairing the Sports Marketing Academic Society, as part of the American Marketing Association. The goal is to develop a framework that builds the best graduating student who is prepared to meet the challenges of today's professional sports franchises and athletic departments worldwide. White discusses how he arranges his curriculum with the help of various sports business leaders, as well as lays out the facts to any would-be student seeking to gain employment in sports. Twitter: @Sports_Biz_Prof

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