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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Nov 28, 2014

Mike Wendling represents a new challenge to college athletic ticket sales: Analytics as the basis of how his job functions. Originally slated for looking at data support for ticket sales with Oklahoma State, Wendling has broadened his experience to now selling the entire ticket product. Analytics can be challenging for some, but with Wendling, he breaks down the various components of what makes a ticket sales unit, especially at a college athletic department, worth of pushing revenue generation. Twitter: @WendlingMike

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