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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 29, 2014

Understanding and engaging with corporate partnerships has been an ability of Marco Gentile since he was an intern with the Baltimore Orioles back in the mid-1990s. Rising through the ranks with the Orioles to National Account Sales Manager after 11 years, Gentile left the Orioles for Washington, D.C., to oversee Corporate Sales for the Washington Mystics, Capitols and Wizards. Now back with the Orioles in his first season as the Vice President of Corporate Partnerships, Gentile discusses the best ways to develop great relationships that build to long-term growth with each client. Gentile discusses how the Oriole Way, in terms of the mindset that permeates throughout the franchise, helps protect the Camden Yards brand by ensuring that clients have to become a good match with the franchise's image and appearance throughout the venue. Gentile looks back at his tenure as an intern, speaks about the great opportunity, and how that may be lost on today's generation as internships start to wane due to lawsuits over a lacking pay structure to the internship experience model. Twitter: @MarcoGentile

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