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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Sports Ticket Sales
Apr 15, 2016

GovX presents a revolutionary way to both secure tickets as well as ensure that there is a well-coordinated outreach to the military and first responder communities. Founder Tony Farwell explains how GovX implements an across-the-board approach toward compliance for specific authorization of ticket offers. Farwell talks about the challenges and the upsell of implementation of the platform. Farwell then discusses his partnership into eSports, through Matcherino, which boasts a membership of over 750 million worldwide. Twitter: @ShopGovX

Mar 30, 2016

Jamel Jodah may also go by "Jay" but his hard-charging way of selling tickets is never mistaken for anything other than revenue generation. Jodah discusses his thought process in attacking the New Orleans market for ticket sales for Tulane University, as well as ensuring that there is equal communication between the campus athletic department and the Aspire Group, the third party that he works for. Jodah talks about his methodology in going after groups and season tickets. Twitter: @JGreenWave

Mar 4, 2016

The Harlem Globetrotters initiate a break-neck pace with all of their games on the road, doing multiple shows on multiple days throughout the week. Jasper Joyce oversees ticket sales for the Globetrotters, which can mean various on-sale dates, along with pricing structures, in widely different venues and towns throughout the country at the same time. Joyce talks about the group sales efforts that are a hallmark of the Globetrotters' sales effort, including ways to ensure that group leaders are motivated to buy more tickets per show. Joyce mentions the transition for Phoenix to Atlanta, as the Globetrotters move their world headquarters from the land of the sun to the deep south. Twitter: @Jasper_Joyce

Feb 24, 2016

Sitting down during the 2016 National Sports Forum in Portland, Oregon, Joe Isse discusses his role as the Director of Inside Sales for the NBA's Trailblazers. Isse talks about how he forms a team, as well as instills fairness and a sense of quality control will his staff members. Isse discusses ways to connect with the prospective customer, not just through phone calls, but also through other means of communication including social media. Isse shares his thoughts on what expectations young people getting into the sports business have, and whether those mesh with the realities. Twitter: @IceJI

Feb 22, 2016

Handling a legacy brand, while pushing its marketing into the future is a task that Drew Cloud has done more than few times in his career. As Executive Vice President of the Pittsburgh Pirates, Cloud oversees sales and marketing for a team founded in 1882. Cloud talks about his experience handling legacy brands, especially in Madison Square Garden with the New York Knicks, and as Vice President of the Phoenix Suns. Cloud discusses efforts made to enhance the community relations around the Pittsburgh areas, as well as how the sales efforts have started to change as well in the front office. Cloud shares his thoughts on NBA TMBO, and some of the misconceptions, as well as benefits, of the TMBO effort by the league toward enhancing revenue generation. Twitter: @Drew_Cloud

Note: Drew Cloud will be one of 17 speakers at The 2nd Annual Sports Sales Boot Camp in Pittsburgh on June 28, 2016. Registration is now open at $250 per attendee, with team rates available. For more information: Sportssalesbootcamp.com

Feb 15, 2016

There are an abundance of one-day sales academies host by teams, however the majority are focused primarily on the end result of a group ticket sale. The Milwaukee Bucks' Wes Warne has re-defined the model, instead of focusing on a free sales academy to invited college juniors and seniors, creating a pipeline of already trained, evaluated talent for his sales staff. Warne talks about the implementation of the sales academy, which included a regional cable sports news story on what the Bucks did. Warne discusses how it helped not only the sales academy attendees, but also his staff in their training acumen.

Feb 10, 2016

With over 20 years of international venue ticketing experience in various marketplaces, Tim Chambers breaks down some of the largest issues happening across The Pond. One of them being ticket touting, the secondary market in the United Kingdom, where artists and venue promoters had decried the practice while demanding a cap, as well as the bankruptcy of SFX and whether that will hinder deferred artist advanced payments for future concert tours. Chambers then discusses the Liverpool protests, where at the 77th minute of the 2016 match against Sunderland, 10,000 fans out of 44,000, exited the stadium to protest higher ticket prices proposed for 2017. Twitter: @T_J_Chambers

Feb 8, 2016

Brett Zalaski returns to the podcast, after last being on 2 1/2 years ago, when he talked about sales growth and training on Ep. 368. Zalaski now speaks about his adventurous 2015 training campaign, as well as an extensive talking about the 2015 Sports Sales Boot Camp that he hosted in San Francisco in front of 300+ young sports professionals working in the field today. Zalaski discusses how getting "clams" to be talked about has been a great thing, how he continues to change up his sales training, and why PowerPoint presentations lack a lot of sincerity as an education tool. Zalaski gets into the world of social selling, applying it to ticket sales, and what future ticket sales reps will look like, from blogging to social to other types of content, in order to move more product for the franchise. Twitter: @bzalaski

Dec 21, 2015

Sean Owens has helped build sports revenue for organizations for over 21 years, chiefly with the Charlotte Knights during the mass sellout streak in a new stadium in the downtown district. Owens discusses some of the ways that he gets young sports executives to embrace better sales tactics, including developing phone skills that stick. Owens talks about some of the misconceptions when it comes to sellouts, and what type of packages that fans want to buy in contrast to what sales reps try to sell them. Twitter: @BTMConsulting

Dec 9, 2015

Paul Neuberger has perfected the art of the cold call into helping various organizations train their staff on doing it right. While Neuberger can talk statistics of closing all day long, it comes down to the delivery, and the ability to listen, which has helped distinguish his efforts at teaching young professionals what they should do when getting a prospect client over the phone. Neuberger speaks about his ways of developing inexperience at cold calling by young executives into a strength that can help them make that first call, and never stop dialing.

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