History is one of the major selling points for the Boston Celtics franchise and as Jim Davis explains, they have to respect that legacy while pushing forward with modern technology when creating revenue. Davis talks about the initiatives that the Celtics are establishing in order to think differently, especially when the magical playoff runs are gone and the Celtics aren't a 50-win team during a rebuilding run. Davis speaks to the heart of gaining the trust of the fan, and how to embrace face-to-face meetings with customers in order to bond season ticket holders with the team long-term. Twitter: @JimDavis78

Randy Cohen isn't just a CEO, he's the Chief Energizing Officer of TicketCity, a secondary market broker that has lasted over 25 years in the business. Cohen relates his story in two formats, both in the conversation of the podcast as well as an autography "Ticket To The Limit" in which Cohen details taking his $1,200 life savings and betting himself, by investing in No. 3 Texas Longhorn's men's basketball tickets tickets in 1990, selling those $6 tickets for $15 each. Cohen has built a larger than life persona and empire, with employees who have averaged 19 years with the company, which now generates over $100 million in revenue. Cohen expands on his thoughts about the primary and secondary, as well as some of the legal ramifications coming down the pike with the class action lawsuits in California and New Jersey. Twitter: @TicketCity

Glitnir Ticketing's foundation in 2003 begin simply as a way to make it easier for smaller sports franchises to be able to sell tickets. CEO and Founder Gordon Krstacic has helped build Glitnir in Long Island, New York into one of only four MiLB-vendor approved ticket platforms. Krstacic sees the playing field as something that can only help increase sales, utilizing several boutique options in order to drive revenue, by implement not only C.R.M. options but also telephone sales measurements and other customizable contracts for the entire platform's cohesive ecosystem. Krstacic shares his industry knowledge on what has helped drive ticket sales for the likes of the Indianapolis Indians, as well as how Glitnir's social media aspects have increased the amount of data analytics per customer. Twitter: @GlitnirTicketng

The New Jersey Devils are using tickets as a platform to try different ways to sell the in-game experience. VP of Ticket Sales & Service Shawn Doss explains how the new flex package option transcends several past offerings, allowing fans the ability to select games and seating location at different periods, through a reserve account system. Doss talks about the various challenges of selling in the NJ Devils market of Newark, and how some of the misconceptions against Newark turned out to be some of the best advantages. Doss describes his mentality toward selling in general, especially when it comes to gaining face-to-face appointments, as well as creating a relationship structure, to develop a long-term bond with each customer. Twitter: @DossDevils

Being sold out for an extended period of games over the course of many seasons is something that Greg Hylton has had to deal with as the Vice President of Premium Seating and Ticketing at the Indianapolis Colts. Hylton explains the origins of the streak, started in the Colts' former home and carried over into their new one, as well as how one mishap with a Jacksonville Jaguars game cost the Colts organization the ability to extend the streak even longer. Hylton breaks down some of the initiatives that the Colts have undertaken, including their group sales unit, which actually charges more for group tickets over individual seat buys, as well as some of the activities that the Colts use to interact with their groups prior to kick.

Kathy Burrows has provided extensive consulting, workshops and direct sales training with various teams in the MLB, NBA, WNBA, Champ Car Open Wheel Racing, and AHL. Burrows shares some of her passion for selling sports, including how to open up the framework of painting more than just a picture, but an entire season. Burrows points out that there are never enough groups, and all of the groups within an area can never be tapped out, breaking an illusion that the job is ever done. Burrows talks about her philosophy when getting C-Level buy-in for her training, as well as how to develop a sell-out strategy that doesn't erode current business for old.

The role of Chief Ticketing Officer is such a new title in sports, that only Ben Milsom seems to have it. But it shows where the Tampa Bay Buccaneers want to go, and how driven as well as passionate Milsom is toward the area of ticket sales in overall franchise revenue model. Milsom discusses his background in training, development and pushing the needle further for sales reps, as well as why the Tampa Bay Buccaneers are always in a hiring mode in order to avoid the cattle call method. Milsom brings up various topics, surrounding how the NFL as well as NBA are starting to perfect outbound calls, in order to avoid random cold calling, via a CRM. Twitter: @Milsomben

The undisputed king of secondary market distribution channels is StubHub, a company that Geoff Lester helped drive partnerships for in the last four years. Lester has a background in traditional sports business, with 12 years at NASCAR prior to his time with the secondary market king. Lester discusses some of the issues surrounding legal action over what a ticket really is - a revocable license or a good to be sold as well as traded. Lester focuses in on the legislative front, where several key states are making decisions which make create vertical monopolies that may not be in the public's best interest. Lester also speaks to why its a great thing that multiple platforms sell tickets, keeping the price lower, as well as the issue of fraud or counterfeit tickets isn't as large as the mainstream media makes it out to be. Twitter: @geoff_lester

The relationship between a third-party and a college athletic department is a new paradigm for sports revenue. Overseeing sales for Comcast-Spectacor at Providence College, Erin Dunn faces the challenge daily of ensuring that she conveys the best interests of the university's athletic department in tandem with revenue generation. Dunn describes her focus on ensuring that each component of the sales plan is initiated with care, especially when it comes to training young professionals to become representatives selling tickets. And that's the key there, selling tickets. Dunn discusses her initiation into the sports sales culture, from her short stint with the Philadelphia Flyers only months prior to a league-wide lockout, to her role in Minor League Baseball, Lacrosse and now college athletics, all with the same company, building a focused plan that pushed both revenue and new fans into the building. Twitter: @EDunn03

Tony Knopp has been in the primary and secondary markets, working for AEG, StubHub and now his own venture, TicketManager. Knopp discusses some of the various ways in which corporate tickets have become a wasteland for businesses when they don't have credible data to support their usage rates. That's where Knopp feels his business has the solution, providing real time analytics which ensure proper tracking of tickets, as well as ways to track who received them and the R.O.I. attached to each cultivation period by the company. Knopp delves into the deep dark world of the secondary market, as well as showcases some of the reasons that resellers are beating out the primary market, mainly due to inefficiencies by franchise executives and their staff. It's no-holds barred discussed by Knopp, and definitely should turn some heads for those that listen. Twitter: @TonyKnopp