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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 15, 2016

There are an abundance of one-day sales academies host by teams, however the majority are focused primarily on the end result of a group ticket sale. The Milwaukee Bucks' Wes Warne has re-defined the model, instead of focusing on a free sales academy to invited college juniors and seniors, creating a pipeline of already trained, evaluated talent for his sales staff. Warne talks about the implementation of the sales academy, which included a regional cable sports news story on what the Bucks did. Warne discusses how it helped not only the sales academy attendees, but also his staff in their training acumen.

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