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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Sports Ticket Sales
Mar 2, 2017

Brad Eckerson focuses on a new dynamic in group sales - tourism operation for the One World Observatory. Eckerson's new role oversees 10 group sales representatives, as well as interacting with several "old school" tour operators who may not have the latest social tools. Eckerson discusses how he tries to keep himself top of mind to anyone building a tour or group in order to get them to One World Observatory, as well as how he sold Disney Theatrical by knowing the brand and living it. Twitter: @BradleyEckerson

Feb 27, 2017

Bryan Mayhood will fully admit that he walked into a perfect situation at the Nashville Sounds, as they were finishing off year 2 in a fantastic new ballpark. Mayhood discusses how he helped develop a vision for year 3 and beyond, to ensure that the vitality of the ballpark, as well as fan interest, didn't wain. Mayhood talks about engaging his sales staff, including those he did not hire, in order to build trust and push an energy which ensures that it fosters revenue generation growth for years to come.

Jan 26, 2017

Group sales are a core focus on how Ryan Kindt sells to his Liberty University athletic customers, positioning various companies and organizations toward wider ticket buys. Kindt discusses his strategy, including being on the local chamber of commerce board, developing group leaders, and not providing free tickets just because someone asks for them. Kindt talks about his goals, especially in how to grow his professional development and enhance his selling techniques overall. Twitter: @RyanKindt

Jan 23, 2017

The Tacoma Rainiers have been revitalized by the enhancements off of the field, in Cheney Stadium, which used to be regarded as one of the worst facilities in the Pacific Coast League. Rainiers President Aaron Artman discusses the resurgence of the Rainers' brand, and how an eyesore stadium became a crown jewel of the Pacific Northwest. Artman talks about hiring practices at the Rainiers, as well as why the team doesn't discount off of group sales, and how getting folks to the ballpark is one of the easier sells on long-term packages. Twitter: @RainiersLand

Dec 28, 2016

Brian DeAngelis has had an extensive career in minor league baseball ticket sales, spanning 6 years and working in organizations such as Ripken Baseball, The State College Spikes, and now as Vice President of Ticket Sales at the Lehigh Valley IronPigs. DeAngelis talks about what separates the IronPigs from other minor league baseball franchises, specifically the focus on customer experience, including weird, outlandish marketing and stadium renovations. DeAngelis ventures into the areas of training his staff, showcasing priority on getting them to engage with their contacts, and get those face-to-face sales. Twitter: @AngeloDeAngelo

Dec 22, 2016

Over the past 8 years, Gary Olson has been moving tickets for various minor league baseball teams. Olson discusses that one period of selling for a third party vendor of Arizona State athletics, and what the differences were. Olson talks about how to engage, as well as training his core group of employees, along with whether the phone call is actually dying out and if season tickets still matter. Olson mentions that his wife was formerly working in sports, and how that helped them make decisions for new employment opportunities across the country. Twitter: @GaryOlson26

Dec 19, 2016

Jim Sarosy has been with the Syracuse Crunch for so long, that even he's flabbergasted at his legacy with the team. A product of the 1990s sports sales staff, Sarosy talks about rising through the ranks, but not letting his ambition get the better of him, while constantly staying on his toes in minor league hockey. Sarosy discusses why the Crunch are the crazies of American Hockey League promotions, including the famous Gordie Howe tryout for his fifth straight decade on the ice (didn't get on the ice, but still...). Sarosy talks about what he's learned, and what he keeps mind of, every time he peels a sticker or sells a ticket to the game he loves. Twitter: @JimSarosy

Dec 14, 2016

For every sports sales professional managing a staff, listening to account rep phone calls can be a nightmare of storage and selection. Steve Richard of ExecVision thinks he can help, offering a digital organization training tool that fosters overall account rep growth, through a coaching interaction mechanism. Richard talks about some of the issues surrounding phone coaching, whether he feels the phone call is dying or dead, and how to engage in sales conversations. Twitter: @srichardv

Nov 28, 2016

While the historical namesake of Thomas Phelps is widely known as an 1880s Rear Admiral for the U.S. Navy, the current version of Thomas Phelps is doing his best to ensure that the traditions of the Naval Athletic Association stay alive through his multiple group sales and donation efforts. Phelps, serving in a capacity of Executive Sales Associate for External Relations and Group Sales, talks at length about his role with the military institution, and some of the misconceptions that the public have about the facility's athletic budget sources. Phelps discusses his role in minor league sports, as Chief Marketing Officer of three collegiate wooden bat league teams at once, then transforms the conversation toward an oral history of the NBADL's start during his tenure as that organization's first ticket manager. Twitter: @Phelpsgs

Nov 21, 2016

One of the NASL teams vying for a future MLS spot sits in Raleigh, North Carolina, where the Carolina Railhawks FC build their audience based on great play, quality experience and with the important of brand message. Vice President Brennan Barber discusses some of the key ways that the Railhawks FC continue to push the envelope, showing the success that may garner a future MLS expansion bid, but is not required by the fan base in order for the franchise to be supported. Barber talks about how the franchise has reached out into the community, building two supporter groups that extend their passion further each match. Twitter: @BrennanBarber

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