Murray Cohn has been a bedrock at the NBA's Team Marketing & Business Operations in Orlando for over 11 years, the last 7 as the VP of Ticketing. Cohn discusses what TMBO is all about, helping incorporate ways to enhance the revenue and idea-sharing for all 30 teams through sales innovation. Cohn talks about some of the ways to build up training exercises with a franchise's staff, including a 'hustle board' in order to ensure that the right sales members are rewarded for their efforts as well as results. Cohn shares why NBA TMBO is headed toward social selling through LinkedIn Sales Navigator, as well as how to ensure outbound phone selling isn't eliminated entirely.

The Seattle Storm have proven that the WNBA product can work and be highly effective without an NBA parent company behind it. A member of the Storm since the early 2000s, when they did have the Seattle Sonics in the Key Arena, Kyle Waters has worked his way up from an Inside Sales Rep in 2005 to SVP in 2015. Waters talks about how the WNBA brand is pushed out into the community, showcasing an inclusive atmosphere that has continued to catch-hold with various constituencies and result in sold-out audiences in an NBA-quality arena. Waters shares insight into the branding effort with the Storm's mascot Doppler, as well as how the roster transitions from former stars Lauren Jackson & Sue Bird have yielded two back-to-back No. 1 WNBA draft picks in order to keep the Storm front-and-center within the Seattle sports landscape throughout the summer.

The Stockton Heat are part of the American Hockey League revolution to extend to the west coast, and have taken over the operations of the Stockton Thunder, an ECHL team that last north of the San Francisco bay for over a decade. Jason Camp describes the challenges ahead of the franchise, rebranding with a new type of hockey in an area long though to be part of the Sacramento media market, which is 55 miles north of the arena location. Camp talks about the efforts in building up the ticket base, especially when it means attacking with a new product on the ice, as well as getting those Thunder fans to understand the new affiliation with the Calgary Heat. Camp also shares his views on why the AHL effort on the West Coast was so exciting, and worth the opportunity of him leaving Binghamton, where he had worked for almost a decade.

The role of the sales trainer is not just to motivate, but to understand fully how the sales process works, how to diagnose weaknesses in a sales staff. Sales Huddle CEO Sam Caucci has developed his training method through the listening process, working with various sports franchises in order to help them build revenue in a more effective manner. Caucci talks about how a lot of the executives view sales through some older metrics, and what alternatives exist in order to help show a sales person's success in the modern world. Caucci also discusses whether phone sales, social selling and various aspects of the sales process have a validity in today's sports franchise when selling the sports product. Twitter: @SamCaucci

After working at Google, serving on the mobile team in Silicon Valley, Emmanuel Elmajian has now started his own company, Spinzo, in Toronto, Ontario. Elmajian's vision is a platform that helps generate a massive amount of group ticket sales through a focused channel. And he's started to gain a following, signing up several minor league hockey franchises, and the NHL's Arizona Coyotes. Elmajian talks about the platform itself, both in design and application, as well as some of the needs out there for consumers to embrace the product. Elmajian shares his vision of the digital future of ticket sales, including how to distribute tickets in a more efficient manner. Twitter: @Elmajian

The Ticket Fairy is a different concept in the world of ticket sales, and may be more of a group sales advocate in created a true crowd builder for a sporting event. Ritesh Patel explains how The Ticket Fairy's humble beginnings were formed when he was attempting to promote live events, only to find that drawing a crowd was harder than it looked. Patel talks about The Ticket Fairy's key concept, actually rewarding ticket buyers with a reimbursement of their ticket value as they bring more of their friends and colleagues into purchasing for the same event. Patel shares his knowledge of how the ticket and promotion industry is changing, and how some of the old methods of creating a crowd are quickly dying off for a more improved concept in the Ticket Fairy. Twitter: @PurpleLight

Part of Rob Kelly's watch over the Notre Dame ticket office is looking out for multiple instances of fraud, some of it coming from sophisticated runs by organized crime in Chicago. Kelly describes some of the steps that he has to undertake in order to ensure protection of the Notre Dame brand, as well as achieve clean entry for patrons to games. Sometimes, this means that there are fans going to Notre Dame Stadium who are out large amounts of cash because they purchased from a scam artist. Kelly talks about various issues that stem from helping sell the Notre Dame brand, including the massive consecutive games sell-out streak for football, as well as developing a holistic pricing mechanism that works efficiently with transparency to the consumer. Kelly also presents his thoughts on why ticketing is a trade, and something that is highly valuable as an apprenticeship. Twitter: @RobMKelly

The definitive component to any revenue stream is R.O.I. and Dave Wakeman loves chatting about that three letter acronym. Wakeman talks about his history of looking at sports business R.O.I., especially his time at being a ticket broker, where he moved a ton of inventory (over $10 million), yet the astonishment of how limited the industry is at adaptation. Wakeman discusses his theories on how to help improve inefficiencies, especially in sales, and why social selling is only component of increasing the amount of ticket sales revenue opportunities for a franchise. Twitter: @DavidWakeman

Jane Kleinberger has seen the advent of ticketing from a computerized card system to a fully enhanced database, donor management, guest management as well as highly complex ticket delivery system with both online and mobile technology patron pass. Yes, she's been at it a while, over 35 years with a company that originated as Paciolan and became the dominant ticket system in college athletics, now rebranded as Spectra Ticketing. Kleinberger shares her thoughts on the history of ticketing from the 1980s moving forward, covering not only the technological advances but also the new attitudes toward the ticket side of the industry. Kleinberger talks about the relationship building that she has been a part of, spanning over three decades from former Texas A&M Athletic Director Bill Byrne during his origins at San Diego State to Byrne's son, Athletic Director Greg Byrne at the University of Arizona. Kleinberger also discusses her passion for trying to help athletic departments find the right people for their ticket office, as well as some of the issues facing women especially getting into the field and moving up through the ranks to positions of power. Twitter: @KleinbergerJane

Dr. Bernie Mullin has helped push the envelope in terms of sports business for over 40 years. He helped start one of the hallmarks of sports business education at the University of Massachusetts in the late-1970s, served as vice president for both the Pittsburgh Pirates and Colorado Rockies, was president of a minor league hockey team, SVP of the NBA's Team Marketing & Business Operations  (TMBO), president of a WNBA franchise, and even Vice Chancellor/Athletic Director of the University of Denver. If that wasn't enough, Mullin launched the third-party ticket sales revolution in college athletics in 2007, creating the Aspire Group which has expanded to over 30 properties across the nation. Mullin shares his vision for where ticket sales, as well as marketing, in the college and sports space has to grow, especially on the mentality of young professionals working today. Mullin's short hand working with college administrators, as well as the Aspire Group's professional growth of its employees, has culminated in a wider development of revenue for athletic departments across the board.