The Harrisburg Senators have managed to survive and thrive amid several major metro areas that surround the franchise and its community. Senators' President Kevin Kulp explains some of the thoughts behind growing team revenue and attendance at a time when other teams are suffering from community economic issues. Kulp discusses some of the factors that he uses to help build up not only the Senators' brand in the area, but also present a family-fun entertainment option to the greater community through minor league baseball. Twitter: @senspres

Chris Syme specializes in social media for athletic departments. Social media is The Wild West in sports, however, a lot of athletic directors don't fully grasp what to do with it, and hire Syme to help navigate a direction that works for the overall university brand. Syme talks about some of the challenges that come with building a social media brand, what differing platforms to follow, and what works for individuals as well as department-wide initatives. Syme also discusses the challenges facing sports information colleagues, as well as the importance of COSIDA joining NACDA, as well as some of the issues that have been raised regarding SID health and whether or not SIDs are shut out of attending COSIDA now that it has merged with the other conferences such as NACDA and NACMA. Twitter: @CKSyme

First time athletic directors at small colleges often are overwhelmed by new tasks such as marketing, branding and communications. That's where Trip Durham comes in, running 2D Consulting, which seeks out those opportunities to help young ADs build their brand while in the top chair of the department. Durham talks about his past association as one of NACMA's leaders, which has helped increase the collective marketing acumen for the entire collegiate athletic landscape. Durham discusses his 22+ years in athletic administration and some of the challenges that new athletic directors, as a first time head of a department, who are looking to make the most of their revenue streams in marketing, communications, development and ticket sales. Twitter: @2DConsultingLLC

Jeff Berryhill oversees one of the most complex sales operations for any professional sports league. Located in Blaine, Minnesota, the National Sales Center helps develop "fresh out of college" graduates and transforms them into cutting edge sports sales executives for Major League Soccer. Berryhill discusses some of the things that the NSC candidates go through, including dorm life, with no guarantee of a job at the end of the training cycle. Berryhill talks about what makes a great sales staff go, how he has helped place great young executives with MLS franchises, and why it is important to be mobile in the sports industry if executives want to stay in the sports industry. Twitter: @BhillMLS

Chris Yates is one of the new age media brands in sports, extending out through the Internet through social media, especially with Google Plus Hangouts. Yates talks about what works, and what doesn't, in digital media as well as why patience is one of the valuable keys to building up a credible brand online. Yates discusses his infamous first interview with Grumpy Cat, as well as how he has interacted with and created a large audience in a space that rivals some small traditional media platforms. Twitter: @ChrisYates11

As M.M.A.'s popularity explodes, so do the various options used to measure a fighter's success. Author Reed Kuhn comes onto the podcast to talk about his book, Fightnomics, which looks at breaking down statistical factors in where a fighter's focus is on and questions various fighting tactics over the years. What really matters in a fight? What surprising factors don’t? Kuhn discusses why the M.M.A. is ready for a Moneyball era of its own and how analytics can change the entire playing field. Common theories about MMA get put to the test with a little bit of science, and a whole lot of numbers. And so much more. Kuhn talks about how the fight game will never look quite the same after the book's examination how fights go down, and what really matters in a cage fight. Twitter: @Fightnomics

Partnership development in sports is one of the key ways of ensuring corporate sponsorship growth. Aileen McManamon works as a conduit between the sports organization and corporate partner, trying to ensure that brand development fosters an ROI for any major business affiliation with a team or sports event. McManamon talks about some of the factors that go into creating good activation, as well as some of the larger scale VIP experiences, such as the 2006 Torino Winter Olympics. McManamon discusses her time as President and COO of the Vancouver Canadians minor league baseball franchise, as well as the Director of Marketing for FIAT, overseeing affiliations with Tour de France, German Hockey League and European Motorsports. Twitter: @Ms_Sportsbiz

In the last 10 years, Ralph Morton has helped initiate one of the most active sports commissions in the United States. As Executive Director of the Seattle Sports Commission, Morton has been in some of top dealings for major league teams, area data and political conversations over publicly-funded stadiums and arenas. Morton also helps bridge the game for major outside sports promotions that want help accessing the market and media when putting on events in the city of Seattle. Morton talks about the Seattle Super Sonics’ departure and its effect on Queen Anne Hill around Key Arena, as well as the history of the Seattle Sports Commission throughout the years.

Nate Silverman has worked for two NBA teams, run his own sports consulting firm, and sold corporate sales for Learfield Sports. Silverman knows the sales game and how to move inventory. Silverman talks about some of his methodology, including how to engage high dollar CEOs into buying the night of a game for the rest of the season, as well as getting them to pull out that infamous "black card" with no credit limit. Silverman talks about his time at the Seattle Supersonics, including his ability to get the preferred vendor status for the Microsoft account which meant a ton of inbound calls while the rest of his colleagues were making out-bound ones. Silverman talks about his utter disappointment in the Sonics leaving town, his decision not to go with the team, and his time running his own consulting firm.

Mike Veeck is part of baseball marketing lore. Veeck is third in the fourth generation of marketing geniuses which have graced baseball since William Louis Veeck Sr. became president of the Chicago Cubs in 1919 and created Ladies Day, bringing out more women to the ballpark. Not to be outdone, Mike Veeck's father, Bill Veeck, was famous for "umpireless games" and sending 3-foot-7-inch Eddie Gaedel to the plate in a game. Now, Mike is the resident baseball marketing genius, running several minor league franchises including the independent St. Paul Saints, which has a pig deliver baseballs to the umpire and had "Senator Larry Craig Bobblefoot Night." Mike Veeck talks about some of the aspects of sports marketing, as well as why major and minor league humor isn't really that different, but that its more about implementation. The "Fun Is Good" author & czar suggests that while social media has some great communications factors for teams, the live experience needs to be pushed harder with more customer service and fan access to heroes in order to thrive in the new sports economy of the digital age. Twitter: @MikeVeeck